At the 71st National Auto Parts Trade Fair, exhibitors rushed to register for the Xi’an Convention and Exhibition, which coincided with the convening of “two sessions†and the peak period of media discussion on economic development. The domestic demand economy of auto parts and aftermarket and the development of small and micro enterprises were again It became a hot issue discussed by the two parties. China, as the world’s largest producer and consumer of automobiles, solves the problem of the healthy growth of the parts and components supply chain of auto giants and the small and micro enterprises in the post-market. This is the focus of social and media attention at this stage. This article reviews the development of China auto parts brand trade fairs and makes a phased strategic analysis of the development of the parts and components market.
The 71st National Auto Parts Trade Fair is about to be held. The reporter discovered through previous sessions that the dedication of the organizers and the service concept of “thinking what the customer thinks†have played a crucial role. To this end, we started from the public forum activities that began in the 58th session, analyzed the theme and content design of each forum, and sorted out the development status of the industry. This is a certain reference value for the value-added service forum of the National Auto Parts Trade Fair. As a third-party media, we also have some superficial knowledge and understanding of professional exhibitions in the auto parts service industry.
When the Chinese auto parts company's product market continues to deepen and deepen its layout, it is also the time for the domestic auto parts industry to enter the white-hot phase. The 59th National Auto Parts Trade Fair held in Harbin in 2006 was a wake-up call for market competition confusion. The proposed theme was "Win-win strategy in the auto parts industry and market re-construction of supply and demand harmony." Representatives of the participating companies have now begun to take the road of brand monopoly and specialized market chain.
The theme of the 60th National Auto Parts Fair held in Qingdao was “Strategic Collaboration Beyond Competition and Financing Strategies for Channel Supply Chainâ€. At that time, financing difficulties for small and medium-sized private enterprises had already emerged. Therefore, the issue of refinancing the development of auto parts companies was very prominent. In order to enable mutual development between exhibitors and buyers, experts recommended that they begin to focus on channel supply chain financing methods and strategies.
The Organizing Committee of the 61st China National Auto Parts Trade Fair in 2007 specially organized the “Big Eight Transformation†forum for the development of Chinese auto parts enterprises in the new period. The proposed transformation and upgrade proposal has forward-looking significance and economic research value. The value-added forum combining academic and practical applications has become a brand program at the fair. It is one of the factors that many exhibitors and exhibitors insist on participating in activities, and it also promotes the growth of learning organizations in Chinese private enterprises.
At the 62nd National Auto Parts Trade Fair, proposals for brand building and corporate culture construction of auto parts companies were proposed, preparing Chinese companies for intangible assets and brand assets. In the second half of the year, participants such as Ruili Group embarked on the road to listing. This is the first private company listed in foreign countries and the first private company listed on the Nasdaq Main Board in Zhejiang Province. Having established a brand image, the enthusiasm of the exhibitors is even higher. Afterwards, the Ruili Group brands often appear prominently in the national auto parts trade fair. This is also the most practical action for the successful corporate returns organizing committee.
The 63rd National Auto Parts Trade Fair was held on May 18, 2008 at the Harbin International Convention and Exhibition Center. The opening ceremony had a special agenda - silence and donation. After three minutes of silent silence for 5.12 compatriots, the ceremony officially began. This was the first time that the National Auto Parts Fair had opened in a special form.
In the 63rd session, the theme forum of the organizing committee and public consultation activities debuted the Olympic spirit theme of “Olympic Business Opportunity and Auto Parts Developmentâ€. At the same time, in order to promote the internationalization trend of the trade fair, the then Russia delegation and Beijing Great Power Co., Ltd. Valley Technology Co., Ltd. participated in the interactive digital world trade fair, which was the first attempt of the China Fair to digitalize the exhibition. Afterwards, the National Auto Parts Fair has retained the form of digital exhibition.
In October of the same year, the theme of the actual forum of the 64th China Auto Parts Trade Fair held in Nanchang was timely launched the “Auto Parts Integration of Resources and Chinese and Foreign Market Planningâ€. This is also a reorganization of the Chinese and foreign markets by Chinese companies after integrating the relevant resources of the company. Planning a strategic forum report. "Auto Parts Distribution Market", "China Auto Parts Market" and other magazines as well as Sina Finance, China Machinery Industry Exhibition Network and other relevant reports have been carried out.
During the 65th exhibition in 2009, the forum activities were greatly valued and welcomed by the participants. The organizing committee organized a large number of seminars, lectures and forums. Professor Zheng Wenzheng, a well-known economic strategy expert, proposed a series of coping strategies based on the current complex economic forms. He led the group of experts in the exhibition to conduct three consecutive public welfare presentations and on-site questions and answers to help companies find a way out of the predicament. At the same time, national industrial organizations such as the National Association of Commercial Vehicle Parts Federation carry out on-site procurement and information release during the exhibition. The investment and financing forums that specifically help SMEs in the auto parts industry will also invite famous investment and financing experts and financial group leaders to hold investment and financing talks.
With the auto parts trade fair gradually gaining a foothold in the infringement competition and firmly safeguarding the value of the time-honored brand, the topic forum began to shift to a more pragmatic level of dialogue. The theme of the 66th National Auto Parts Trade Fair held in Changsha was “Independent Brand Design, Autonomous Management and Independent Development†- a forum for Chinese auto parts brands and industrial design experts to face each other. The event invited the design and management of the Department of Industrial Design of Tsinghua University. The director of the institute Cai Jun and Zheng Wenzheng, the consultant of the institute, made a dialogue, and also discussed the development of a new model of business and commerce in the modern tertiary industry by leveraging the economy of exhibitions and accelerating the development of enterprises.
The 67th National Auto Parts Trade Fair was held in Kunming, and the theme became more pragmatic. The “2010 Talents and Information Industry Boosts the Development of Auto Parts Industry†forum and on-site consultation activities for talents docking, aimed at the lack of manufacturing technology and marketing talents in coastal cities, launched training and consulting on human resources employment strategies.
The series of value-added service projects of the 68th National Auto Parts Fair held in Tianjin are gradually improving. The frequency of updating and adjustment can be described as advancing with the times. As always, the organizing committee upholds the aim of the Fair to serve all exhibitors and exhibitors. The event's value-added forum activities have also been adhering to this service concept. Therefore, related activities that adhere to actual combat applications are constantly adapting to corporate guests. In order to make the forum more extensive and international perspective, the contractor Beijing Zhengye Hongtong Cultural Development Co., Ltd. also specially invited the Executive Dean of the Asia Pacific Competitiveness Research Institute Mr. Wang Weiming to give a lecture on the topic of “Effectively Creating the Competitiveness of Small and Medium Auto Parts Enterprisesâ€, and At the same time, the expert also gave hundreds of participants the on-site consultation and dialogue activities.
The 69th National Auto Parts Trade Fair entered the "Sea Garden" Xiamen. At that time, this session was held under the idea of ​​leveraging the trade between Hercynian and Taiwan Strait, because the fair with the theme of “China Auto Parts Channel Terminal Joining and Business Opportunity Management Conference†was more in line with the practical application of exhibitors and exhibitors. Therefore, more than a dozen representatives of Taiwanese companies attracted by the event still had the exhibitors from Shanghai and other places come to the meeting on the second day of the exhibition.
The 70th National Auto Parts Trade Fair is a celebration and exhibition. The theme of this year’s large-scale charity event—“Automotive Aftermarket Talents and Marketing Forum Activities and 'Three-Ways' Dialogue Conversationâ€. The forum activities completely adopted an impromptu interactive dialogue method. Due to the interactivity and openness, the forum site attracted Nearly 8 exhibitors and exhibitor representatives took the stage to interact with each other. Auto parts network human resources organizations and related overseas companies also participated in the interactive activities. The forum atmosphere was warm and welcomed by the guests. Recalling the theme ideas of the forum activities and the forum planning activities that are advancing with the times during the above-mentioned fairs, all of these show that a successful exhibition event needs the support of a large number of entrepreneurs and buyers.
The National Auto Parts Trade Fair has gradually matured and improved. On the eve of the 71st National Auto Parts Trade Fair, the auto parts industry is also a hot spot for the “two sessions†to participate in politics, as a brand exhibition how to serve the enterprises, especially for small and medium-sized enterprises. Developing services is extremely important.
The theme of value-added services during the 71st session of the fair, “The National Association of Auto Parts Brands and the Promotion of Internet New Business Activitiesâ€, is a new topic in the new situation. According to relevant sources, this fair will add unexpected value-added activities to a large number of exhibitors and exhibitors. One of them is how auto parts companies leverage the Auto Parts service process in the context of global economic competition. The new mode of e-commerce, the modern enterprise competition model, leads a series of new development activities. The organizing committee will, as always, prioritize the venue of the forum and prepare for the upgrading of the industry in knowledge economy and theory. We believe the 71st National Auto Parts Trade Fair will be even more exciting.
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