As a technical expert, Cai Dong told reporters that in the cooperation with China National Heavy Duty Truck, Mann expressed the greatest goodwill, and the technology import approach was almost “half-sale and half-saleâ€.
We want to be able to communicate the company’s recent changes to the service provider network and clarify the product quality events initiated by competitors that have frequently occurred before. On August 21, representatives of 1300 service providers from China National Heavy Duty Truck Group gathered in Jinan. As president of China National Heavy Duty Truck (Hong Kong) Co., Ltd., Cai Dong detailed the cooperation plan between China National Heavy Duty Truck Group and German Man Motors.
In the first half of this year, Sinotruk continued to lead the heavy truck market. Its market share continued to see the high first-line and once soared to 34%. Although there was no detailed explanation, Cai Dong's implicit words already indicated that the sensational EGR engine turmoil last year. The acquisition of the Dato Group, especially the current full cooperation with Man, has caused widespread concern in the industry. China National Heavy Duty Truck's series of "pull-up" measures have made the previously disadvantaged competitors even more uneasy.
Just a month ago, German Mann was cooperating with Sinotruk. Obtained 25% plus one share of China National Heavy Duty Truck (Hong Kong) with a total investment of 6.048 billion Hong Kong dollars. Previously. As the world's commercial vehicle giant, Manzenberger Germany has successively negotiated with technical partners Shaanqi and Weichai for several years. However, due to various reasons, the negotiations eventually resulted in no success, which prompted German Man to eventually " The olive branch was thrown at China National Heavy Duty Truck. After all, in China, Sinotruk’s strength in the heavy truck sector is unattainable.
“We are not willing to compete with companies that can develop such a cab. We are more willing to cooperate.†It is said that after reading the cab of the HOWO A7 model independently developed by China National Heavy Duty Truck, the German Negotiators have become more determined with China. Steam cooperation intention. In addition, it has been rumored that the cooperation with China National Heavy Duty Truck Group Co., Ltd., Germany is also focused on the strength of China National Heavy Duty Truck overseas expansion.
As one of the world’s largest heavy truck companies in production, in recent years, Sinotruk’s overseas expansion has become increasingly robust. Many years ago, China National Heavy Duty Truck once had a large purchase of 10,000 vehicles in Iran. Today, through several years of hard work, heavy-duty vehicles with outstanding price/performance advantages have reduced the sales volume of 10,000 units of VOLVO to less than a thousand vehicles in a third world market such as Iran. The rapid rise of the market made German Man firmly believe that Sinotruk may be more competitive in responding to the needs of overseas emerging markets. For Germany, Mann's advantage in the traditional European market is being lost. Due to the economic crisis, market share has declined. As the world's third-largest heavy truck manufacturer, in the heavy duty commercial truck market of over 16 tons in Europe, Mann’s market share was less than 16% from January to May this year.
Man expresses the greatest goodwill
It is rumored that after the Chinese New Year in 2008, after the final failure of the joint venture negotiations with Weichai Power, the German staff who had worked in Jinan in the Steyr project began to tentatively contact with China National Heavy Duty Truck, and put forward the desire for cooperation negotiation. Never thought that China National Heavy Duty Truck just had this idea. Three months later, high-level officials from Sinotruk and Mann started cooperation and consultation.
Cai Dong told reporters that according to the provisions of the agreement, Sinotruck introduced the technology he currently needs most, and obtained the most difficult cash available under the financial crisis. At the same time, after the joint venture, Sinotruk can also make products indirectly into the international market through Man's channels, even the most technologically demanding and most economically developed Europe, and eventually pave the way for Sinotruk to become the world's top heavy truck company. the way. However, Cai Dong does not say that despite the fact that China National Heavy Duty Truck Group is currently one of the most important heavy truck companies in the world, from a technical perspective, Sinotruk still has a gap with the foreign heavy truck giants. However, Cai Dong also believes that China National Heavy Duty Truck, with its growing strength, is fully capable of digesting and absorbing these technologies in 3-5 years.
It is reported that in this cooperation, CNHTC paid less than 900 million yuan in total capital to obtain the full range of engine technologies for MAN D08, D20 and D26; axles, transfer cases and cabs; The world's most advanced TGA heavy-duty vehicle technology; In addition, there are four categories of Manchester's support in truck service and technology upgrading. As a technical expert, Cai Dong told reporters that in the cooperation with China National Heavy Duty Truck, Mann expressed the greatest goodwill, and the technology import approach was almost “half-sale and half-saleâ€.
The other focus of the introduction of CNHTC is Mann’s TGA truck technology, which is a long-distance transportation heavy truck introduced by MAN in 2004. The series mainly covers more than 18 tons of vehicles. All along, China National Heavy Duty Truck Co., Ltd. has been under-competitive in the long-distance truck market (ie, semitrailer tractors) because of its excessive weight. This introduction has also completely changed the backward position of Sinotruk in this field. "More importantly, the MAN's transfer is almost unreserved. The introduction also includes a series of related technologies such as the cab, chassis, axles, and transmissions, which means that Sinotruk will have a real world. Leading level vehicle technology platform."
It is understood that German Man will assign an executive director to China National Heavy Duty Truck in October. The other three non-executive directors will not work in Jinan. The executive director will assist Cai Dong in completing the technical introduction and production of new products. The two parties will jointly establish a new brand for sales in China and other emerging markets. In addition, in the technical center, engine business department, truck factory, purchasing department, sales department and other departments, Man also sent related personnel. “The localization of the first batch of products will probably be completed in two years.†Cai Dong estimated.
China National Heavy Duty Truck to walk on two legs
“The engine of Sinotruk cannot reach the noise standard of 80dB in Europe no matter how it is packaged.†Cai Dong frankly stated that the domestic engine based on the Steyr-Europe II upgrade has met with the redevelopment of the European technology company. Euro III or Euro IV emission standards, but not the latest product platform after all.
“We are now two roads. One is to take the route of independent research and development. European design companies are invited to help us design the products. The design company has a lot of experience, but what is lacking is the experience in the production process. The products developed will take a long time. verification."
Cai Dong’s other plan is to cooperate with a vehicle company like Man. “Utilizing its mature technologies and products. For example, every model document from MAN is given to China National Heavy Duty Truck. When we design things, we know this thing. Does it meet the production standards?"
In this cooperation, China National Heavy Duty Truck also obtained Mann's D2676 and D2066 which are two engine projects originated from Steyr. Both engines are Euro IV products in Europe and are truly EGR technologies that can be upgraded to Euro V. Some media once questioned that China National Heavy Duty Truck urgently needed engine technology, because the EGR engine currently being promoted by China National Heavy Duty Truck will not be able to upgrade to Euro IV or even Euro V. Therefore, Sinotruk cooperation with Man is a last resort, but Cai Dong Deny this statement.
The products introduced by this cooperation are Man's most advanced TGA platform, and a total of 4563 new models were introduced. "The foreigner is not afraid to sell the drawings to you. He is afraid to give you the model documents. After you are given, you have wings and want to fly." Cai Dong said that this is the focus of negotiations with Man. “Ultimately, Man decided to give a sample document for 44 parts of Sinotruk, covering almost all the important components of the engine. This cooperation changed the technology and products introduced by the previous joint venture, but the products produced will go abroad. The history of the evaluation process."
As we all know, large-displacement, high-horsepower engines are the current trend of domestic commercial vehicle market development. Domestically, Weichai, which is similar to SINOGAS, has only launched a 12-liter engine. Some companies, such as Dongfeng Cummins and FAW Xichai, have introduced 13L engines. If Sinotruk introduces the two 10.5L and 12.5L engine technologies, together with its own D10 and D12 series engines, CNHTC will form four engine series ranging from 10L to 12.5L and become China Heavy Trucks. The most complete enterprise in the industry engine series.
Monopoly triggered a new round of games
However, the cooperation with Man has only just begun. The competition between China National Heavy Duty Truck and its domestic counterparts has already broken out in sales and service terminals.
From January to July this year, the cumulative sales volume of China National Heavy Duty Truck was 77,700 units, an increase of 2.13% over the same period of last year. In particular, the heavy truck market share in the previous two months once hit 34%, and it is still the industry leader with 20% market share. China National Heavy Duty Truck almost monopolized growth, which has made its competition with domestic counterparts more and more serious.
According to reports, competitors have collected information on Sinotruk's after-sales service and encouraged consumers to request a withdrawal request from China National Heavy Duty Truck, and then other companies sell the car to the consumer at a low price. China National Heavy Duty Trucks held a conference of service providers at this time. In addition to the events of Man’s investment, it also has the intention of stabilizing the service network.
In 2008, China National Heavy Duty Truck continued to strengthen its service network construction. In accordance with the requirements of Sinotruk Group's “Two Thousand Projectsâ€, according to market needs, 110 new service stations were set up at service outlets. Up to now, the total number of service stations of China National Heavy Duty Truck Group has reached It has reached 1120 and the layout of service stations has become more rational and the service radius has been further shortened. This has ensured the timeliness of services and promoted the sales of products. In the first half of this year, the number of single-wheel vehicle after-sales services of China National Heavy Duty Truck decreased by 31.84% compared with the same period of last year, including a decrease of 38.11% in the first quarter and a decrease of 31.63% in the second quarter. The amount of claims for bicycle after-sales service has dropped significantly compared to the same period of last year, which is a drop of around 20% year-on-year. The quality of CNHTC Group's products is steadily improving. At the same time, China National Heavy Duty Truck Group also put forward the 2009 post-sale service work focus: further improve the service network, make the first-line service closer to the user; clearly define the responsibilities, form a three-tier service system with responsibility and cooperation; strengthen all levels Service personnel skills evaluation system construction; the establishment of credit files, the establishment of a scientific credit evaluation system; the implementation of standardized "family" service model; strengthen the training, effectively improve the maintenance capabilities; improve the service parts of the protection capabilities, and effectively improve service timeliness.
From the signed agreement, it can be seen that if China National Heavy Duty Truck can absorb and absorb the latest technology of Man in 3-5 years, it will make its heavy-duty truck products enter the ranks of world-class products. "The enterprises with the main form will have a certain impact.
Judging from the current situation, FAW Jiefang and Shaanxi Zhongqi may continue to take the road of independent research and development by employing foreign R&D companies. There is no result of the joint venture between Dongfeng and VOLVO. Foton and Mercedes-Benz form a joint venture and may be competitive in the future. The product, Iveco's joint venture prospects are currently difficult to predict.
Which of the following routes can be successful? Cai Dong believes that “it depends on the control of the company's costs and the adaptation of the product to the Chinese market.â€
View related topics: Joint venture hot car
THB Industrial Co., Limited CZ , http://www.js-bearings.com