In 2010, China’s large-scale infrastructure construction drove the development of the construction machinery market, which also led to the development of related supporting industries. Take diesel engine manufacturer Dongfeng Cummins Engine Company as an example. As of the end of 2010, the total sales volume of Dongfeng Cummins Engine reached 226,000 units, an increase of approximately 70% compared with 2010, among which the sales growth of construction machinery market was more than 100%.
Good performance comes from opportunities in the external market: such as high-speed rail investment and construction, construction of the western region and other projects, the large demand for construction machinery, but also from the dual power of Dongfeng Cummins product quality and service quality.
There is a rule in mechanics: the simpler the structure of the machine and the fewer parts, the lower the probability of failure. Based on this concept, the Dongfeng Cummins engine uses an integrated design, a multi-energy, with an average number of parts reduced by 25% compared to other diesel engines. With its small size, light weight, and reliable performance, Dongfeng Cummins B, C, and L series engines have been at the forefront of the market for construction machinery engines in China for many years, and have received major domestic engineering machinery OEMs such as Liugong, XCMG, and Xiagong, etc. User's approval. The construction environment of construction machinery is complex and bad, and various environmental differences are huge. For this purpose, Dongfeng Cummins has developed products suitable for different types of applications such as excavation and loading in combination with different uses under specific geographical and special conditions. From the product and technology level, adhering to the leading advantage of parent company Cummins of the United States in the global construction machinery engine market, Dongfeng Cummins products can meet the power demand of different market segments and different natural environments for engineering equipment, and also for the Chinese engineering machinery host. The company's multi-level overseas strategic products provide a wealth of options.
Dongfeng Cummins Service Engineer Learns More about Roller User Usage
Dongfeng Cummins believes that product quality is the first choice to meet the needs of users, and the improvement of service quality is equally important. The services here include not only the repair and maintenance of these basic after-sales services, but cover the entire process of users from purchase to use. stand by. For example, for the construction machinery market, after the end-user purchases, Dongfeng Cummins will work with the construction machinery manufacturers to track user records, track sold products, and provide active personal service. Through the visit to the end user to understand the user's use of the situation, try to find potential problems and eliminate it in the bud. For after-sales repairs, Dongfeng Cummins has taken into account the characteristics of large losses due to missed work in the construction machinery industry. In addition to 24 hours to eliminate user's working hours to eliminate machine faults, it is necessary to implement “maintenance and re-commissioning†measures under certain special circumstances. This kind of service initiative based on the principle of maximizing customer benefits has been widely praised by end users.
To the end user's service, the construction machinery manufacturer, the distributor and the engine manufacturer need the trinity, the three forces linkage, can achieve the best effect, creates the first-class service system. Recently, Dongfeng Cummins Nanjing Commercial Office teamed with Xiagong Sanming Heavy Industry and local distributors to come to Tongshan County, Xuzhou to visit end users. Through visits to understand and resolve problems encountered by users, users' needs were collected to improve services. User Yan Master purchased a rubber roller compactor with Dongfeng Cummins 6BTA5.9-C150 model engine at the recommendation of his friends. He saw Dongfeng Cummins employees visit and actively asked about the use situation. Master Yan was fresh and somewhat partial. Moving. Because this is the first time that he has seen key component manufacturers make active service to the end user. The Xiamen dealer of Xiamen XINGMING Sanming Heavy Industry said: “A lot of end-users have evaluated the reliability and durability of Dongfeng Cummins products, but also emphasized that their services are in place. This is very important for users of construction machinery and provides us with a guarantee for market development. "Actually, in Dongfeng Cummins's opinion, users' satisfaction with products is only the basis, but they are satisfied with the products and services before they explain that the manufacturers provide real value to the users and that they will have an emotional connection with the brand.
According to the "2010-2015 China Machinery Industry Investment Analysis and Forecast Report" issued by China Investment Advisors Industry Research Center, it shows that during the "12th Five-Year Plan" period, the equipment manufacturing industry, where construction machinery is an important component, adjusts and revitalizes the policy environment. Will continue to optimize. In addition, according to the division of labor of the State Council’s key work departments, the state will continue to promulgate relevant policies and measures to effectively provide policy guarantees for industrial restructuring and rejuvenation. China’s construction machinery industry will achieve sound and rapid development through structural adjustment and transfer methods. Will benefit from it. Dongfeng Cummins discovered market opportunities from the socio-economic changes, and built a sustainable development platform through “product + serviceâ€. It can be foreseen that this measure of Dongfeng Cummins will definitely make its future construction machinery market gain more room for growth.
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