JAC Geely launches lightweight tractor Xiangyang listing to consolidate the market position of number one heavy truck


On May 7, 2011, the launch conference of the JAC Gehl lightweight tractor was held in Fuyang, Anhui. This is the second stop promotion held by Jianghuai Geerfa Lightweight Tractor following the initial listing of Henan Zhengzhou. Anhui is the home base of Jianghuai Geerfa, and Xiangyang is the largest logistics market in Anhui Province. The selection of listed companies in Liyang is of great significance to Jianghuai Geerfa. It is not only possible to consolidate Geirfa’s superior position in the region through new products, but also easier. Let users understand and accept this new product.

Only weighs 7.99 tons

The listing activity was chosen to be held at Fuyang Shenming Automobile Sales Co., Ltd., a distributor of Jiangyin Geerfayang, which sold more than 900 Geerfa heavy trucks in 2010. It is the largest dealer of JAGG in the region. According to reports, in the Fuyang area, the sales volume of trucks made by JAC Gehl was ranked first, and it had a very good reputation among users, and the amount of tractors and dump trucks was also very fast, and it became the key product that was promoted in 2011. . Therefore, the listing of lightweight tractors will surely further improve the product lineage of JAC Gehwa and increase its competitiveness in the Anhui market.

It is reported that the launch of the Jianghui Gefa listing was very successful and the atmosphere was lively and lively. It achieved the goal of communicating with the users and successfully promoting lightweight tractors. About 100 users dragged their mouths to attend the event on that day, and they were highly motivated. It is understood that many users have come back from outside specifically, which shows that they are more interested in the new products and new technologies.

The light-weight tractor trimmings of the Jac-Gealfa made on the market can reach 7.67 tons, which has been demonstrated at the 2011 Shanghai International Auto Show. The lightest weight of products actually listed is 7.99 tons (naked cars). Such light weight is rare in China. JAC Geerfa launched light-duty tractors, which are in line with the requirements of relevant state industrial policies and are also in line with the pursuit of more and more user-oriented benefits.

More money means savings

As early as in 2003, the concept of light weight was proposed in the heavy truck industry. However, due to the market and policy environment at that time, the demand for lightweight vehicles was not strong. Instead, large ton and small-scale vehicles were required. Therefore, promotion of lightweight vehicles was not successful. . The promotion of lightweight models on a large scale was really in 2009. At that time, weight-based charges had gradually been pushed, and over-limits on over-control were also underway. This trend continues until now. At this point, each heavy truck company has launched a lightweight model.

The launch of light weight tractors, compared with the previous product, is not a minor change to reduce weight, but through a full range of new materials, new technologies to achieve a substantial weight loss, so that it can be as low as 7.99 Ton. By using high-strength steels, aluminum alloys and other new materials, the curb weight of nearly 400 kilograms has been reduced, while the use of new technology such as leaf springs, vacuum tires, and rubber suspensions has reduced the weight of 400 kilograms. In addition, the new cab is matched with a lightweight engine that further reduces vehicle weight.

Some users worry that the carrying capacity of the vehicle will be affected. In this regard, the JAC Gallup lightweight tractor has its scope of application: Within the national standards for the bearing standards, it applies to the regulation of transportation, and the running conditions are relatively good. In layman's terms, the advantages of lightweight tractors are fully reflected in those users who are running high speeds and are not overloaded. The characteristics of Xiangyang market are that people go out to work with cars, users buy cars to run more outside, and they travel to Shanghai, Zhejiang, and Jiangsu. These areas are all relatively economically developed areas with good road conditions and the value of transported goods. It is also higher, so it suits their needs. For this part of the user, the JAC Gehl lightweight tractor can pull 1-2 tons of cargo, and the dynamic and load-carrying properties remain unchanged, and the product price has not risen. Under the same freight rates, its operating profit is Compared with similar non-lightweight models, the increase in operating profits is equivalent to a disguised reduction in transportation costs. In addition, lighter models with no-load fuel consumption are lower, and the fuel consumption saved is also a considerable cost.

Grab Market Tools

In 2010, JAC Gehr Development achieved rapid growth, with an increase in production and sales reaching 93.8%. From January to April in 2011, the company continued its good momentum in 2010, becoming one of the largest heavy truck brands in the industry, with a total sales of 15,368 vehicles. In 2011, the sales target of JAC Gehlfax kept 35,000 vehicles and strived for 40,000 vehicles. For accomplishing the goal, JAC Gehlfaith is still very confident.

Some people have judged that the heavy-duty truck market will only reach 800,000-900,000 vehicles in 2011. Both are pessimistic. However, regardless of the total amount, the big demand is still there. At this time, what companies need to do is to improve their internal strength and strive for a larger share in a limited market space.

To this end, in 2011 JAC launched a variety of new products, such as lightweight tractors, 20-block tractors and mid-size cars that will be launched soon. These products are all excellent tools for JAC to seize the market, especially promising. The performance of lightweight tractors, JAC's more than 50 years of building experience and the quality philosophy and value-added after-sales service that Jianghuai Geerfa has always adhered to can create even greater value for users.

According to reports, the JAC Gehlfa Motors listed on the new car can enjoy an 18-month, 150,000-kilometer extended warranty period, and has 364 service outlets nationwide to provide services that can provide users with efficient repair and maintenance services.

As a distributor, Shenming Automobile Co., Ltd. is also ambitious. In 2010, they sold more than 900 Jacquard Heavy-duty trucks. In 2011, the company proposed a target of 1,800 vehicles, which proved its confidence in the products of Jac. The listing of lightweight tractors will help the company enhance its competitive advantage, further increase its share in the tractor market, and consolidate the leading position of Jianghuai Gefa in the Liyang region.

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