In the face of social trends, all industries want to give full play to the optimization and integration of the Internet in the allocation of social resources, and intensify integration with the Internet. The emerging smart home is no exception.
With the integration of the Internet into every aspect of food, clothing, housing, etc., "Internet +" has become a new form of market development. For example, “Internet+Traditional Stores†has created Taobao, and “Internet+Traditional Restaurant†has made the United States a success... In this social trend, every industry wants to make full use of the optimization and integration of the Internet in the allocation of social resources. Intensive fusion.
The emerging smart home area is no exception. In recent years, combined with the national strategy, “Internet+Smart Home†has become a bright spot in the market, and the promotion of smart home has become a homeopathic measure. Companies have made different points in the entry point of the smart home market. The actions are committed to building an open smart home platform to achieve the purpose of implanting business and seeking greater market share. This time, we will check with you. What are the patterns of integration of cross-border resources in the smart home area?
Inventory: Cooperation mode
First, mobile phone + operator + smart home, product flow entrance mutual help smart home a major pain point lies in interconnection and communication, in which the communication protocol plays an important role. Focusing on the connection is the most confident part of Huawei. Huawei does not make smart home appliances, and its strategy is clearly to connect as the core to achieve "calls" between home appliances. In the strategy system, Huawei's HiLink connection protocol and Huawei-LiteOS Internet of Things operating system will become the two core capabilities shared by Huawei and its partners.
In addition, Huawei clearly stated that only by working with telecom operators can it be possible to compete with Internet vendors for cloud computing. Huawei's OpenLife project is based on the home broadband market of telecom operators, aiming to unify industry norms and provide consumers with smart home services. Huawei also forms a full-range cooperative relationship with Haier in terms of smart routing and modules, interaction between mobile smart terminals and home appliances, cloud platform docking and data sharing, standards and protocols for communications, channels and marketing, and brand building. Small and united can bite the elephant.
Similarly, Apple itself does not produce smart home devices. The layout of Apple in the smart home industry is very clear. Although it does not make smart home products, it acquires technology companies and authorizes third-party manufacturers to produce devices that meet Apple's compatibility and security standards. It depends on the number of mobile users to attract more smart home manufacturers to join. HomeKit platform, all businesses must follow Apple's smart home platform rules to design products, "the right to talk" firmly in their hands.
In 2016, Gree's chairman Dong Mingzhu displayed Gree's second-generation mobile phone in Guangzhou. She stressed that mobile phones are designed to integrate with smart homes in the next five years. On May 24th, according to Meizu LifeKit Weibo, Meizu has transferred its model home to Gree's commercial real estate, the Gree Coast. In the current smart home environment, the mobile phone is one of the most likely to act as a smart control terminal. Making a mobile phone is the initial entrance for enterprises to deploy smart homes.
Currently, mobile phone manufacturers have two main modes for the layout of smart homes. One is that Meizu uses LifeKit as an open intelligent hardware platform, and requires more heavyweight partners. Gree, the home appliances giant, is also reasonable. The other is Xiaomi's "empire" model, which saves money for the purchase of eco-chain manufacturers and creates a linked ecosystem.
2014 millet router officially released. The millet router is located at the entrance of the smart home. According to reports, at the beginning of Xiaomi's router project, four routers, the best routers, home data centers, smart home centers, and open platforms were planned. In 2016, Xiaomi launched a brand new brand of millet ecological chain to better focus on strength and resource management: Mijia. Operates independently with Xiaomi Mobile.
Second, traditional manufacturing + smart home, online and offline complementary channels Haier launched U+ smart home operating system. It is reported that it will open up user resources, product resources, and technical capabilities to its partners. Currently, it communicates with Google, Apple Home kit, Aliyun, Huawei, and Alljoyn. Haier became the only large corporate partner of Apple Home Kit.
It is reported that Apple's Home Kit protocol is very low-level, its role is limited to the iOS platform and home devices can "handshake" each other, but after "know", you want to continue to control lights, air conditioning and other equipment, still need home appliance manufacturers in the Home Kit Based on the secondary development, at the secondary development level, Haier's U+ smart life platform can help Apple solve this technical problem.
In 2014, Midea held the M-Smart smart home strategy conference and announced the strategic vision and action plan of Midea in the smart home field. The American group will rely on advanced technologies such as internet of things and cloud computing to be transformed from a traditional home appliance manufacturer. A smart home creator.
In December 2014, the United States threw an "olive branch" into Xiaomi to implant the genes of the Internet. The contents of its strategic cooperation include: a comprehensive collaborative development of the smart home industry chain, comprehensive cooperation in the mobile Internet e-commerce business, smart home ecological chain, and strategic cooperation in mobile Internet innovation.
Third, the energy sector + smart home, to create a hard technology control platform Panasonic released its smart home innovation technology "Ora", through a platform to lighting, heating, camera, motion sensor and various smart appliances integration, to achieve personalized home Experience management.
In addition, Panasonic will cooperate with Xcel Energy in Ora's technology and smart homes to help customers save energy through a comprehensive analysis of customers' electricity habits, preferences, and lifestyles, and make more rational power consumption decisions. It is understood that this year will also expand the series of home monitoring system modules, and will work with Honeywell Corporation to include temperature controllers and other home energy systems.
As early as January 2014, Google officially announced the acquisition of Nest-Labs, a smart home company, for US$3.2 billion. The acquisition of Nest will give Google a springboard to enter a new market for smart homes.
Due to the openness of energy management in the United States, Nest is actually a terminal and cloud platform for energy management. More than 20 energy companies have provided energy services through Cloud Nest. The biggest problem for Nest now is how to access the terminals of energy management in different countries. At the same time, he hopes to broaden the broader market, such as the Chinese market. However, at present, Google's internal management is chaotic, and it seems that it needs further development. .
Fourth, real estate + smart home, increase value-added, reduce cost burden Cross-border into the real estate business more than one company, but some companies seem to engage in real estate across the border, in fact, is aimed at the smart home behind the market.
360 wants to transform from the largest "Internet security company" to the largest "secure Internet company", helping the smart home market, the whole industry chain to develop faster and better. Now 360 has announced strategic cooperation with Huayuan Real Estate. Chairman Zhou Hong once explained the strategic cooperation between the two smart homes: “This can use the financial strength of developers to subsidize the hardware costs of smart home products.â€
From the current point of view, compared to other companies, 360 has a slow start in the smart home sector, and it is difficult to catch up with opponents in the short term. Warming up with the industrial chain should bring about some additive effects, plus capital, flow, and software advantages. At present, we can only fight more openly.
In 2016, China Unicom and Vanke and Ali built a smart home system for the whole house. It is understood that this whole-house smart system is a personalized smart product and system driven by understanding people and the environment. The wonderful thing about the overall linkage of the whole house is that based on big data, the smart home system provides users with intimate services. Although current smart home products and systems still have deficiencies, they can also prove that smart homes are getting closer and closer to all users' families.
In March 2016, Jingdong Intelligent officially released JD Micro's “Smart Home†strategy, which brought home smart home solutions such as voice control, connectivity, remote control, and third-party services to home improvement, real estate, and integrators. On May 14th, Jingdong Micro-Link and Country Garden introduced the smart board room experience hall.
Smart home products need to be laid out and installed at the beginning of housing construction. Real estate developers have the ability to provide these platforms and facilities, and they can collect the needs of many homeowners and users for smart homes, thus providing these needs to smart home companies. For real estate developers, smart homes may become the standard for real estate in the next decade. At present, China's real estate industry urgently needs to find and tap new opportunities for the front end and the back end of the industrial chain, and wants to participate in the formulation of systems and standards, and it also helps increase the added value of real estate projects.
Inventory: According to what conditions to find partners
The importance of a partner is like eating without a tool such as chopsticks. In an information age, the combination of companies can often be a magic weapon. In the face of the blue ocean of smart homes, “according to what conditions to screen partners†is a matter that companies must consider carefully. In recent years, corporate giants have taken the lead and made some "demonstrations":
1. Being able to complement each other Unlike BAT's keen on acquisitions, Xiaomi is more willing to expand other product lines in the form of investment and cooperation, and gradually form a millet-based smart home camp. In the partners, Xiaomi wants to seek and rush to touch the net between the various traditional household electrical appliance manufacturers, the United States as a traditional home appliance giant, the urgent need to improve user marketing, user interaction and other soft power, just Xiaomi are good at these.
2. Being able to inject new energy into itself At a time when Samsung's business is facing a downturn, Samsung has acquired the smart home platform Smart Things, hoping to increase its smart sales. Samsung doesn't seem to be very good at software application development and management. Successfully taking Smart Things can combine the value of each other's innovation and developers with Samsung's own brands and resources, which may help it become a smart home. Strong contenders.
3. Can Bring Many Useful Resources Huawei Open Life partners with operators to jointly share resources in 170 countries and regions, 240 operators, 1.2 billion home users, and 100 million home gateway resources, and hopes to use its own communication capabilities and operations. Business advantage, get through the last level of smart hardware landing.
Conclusion
In this new era of rapid market change, no one can say which business model will definitely succeed or fail. The smart home business cooperation model is not based on imagination alone. In the slashing business market, whoever practices first will have the opportunity.
It can be foreseen that there will be more "invaders" and different modes of cooperation in the smart home sector in the future. However, it is certain that only the cooperation mode strategy based on its own strength can maximize the advantages of the enterprise and maximize the benefits. The best model will not exist, but the most suitable model is still on the road.
With the integration of the Internet into every aspect of food, clothing, housing, etc., "Internet +" has become a new form of market development. For example, “Internet+Traditional Stores†has created Taobao, and “Internet+Traditional Restaurant†has made the United States a success... In this social trend, every industry wants to make full use of the optimization and integration of the Internet in the allocation of social resources. Intensive fusion.
The emerging smart home area is no exception. In recent years, combined with the national strategy, “Internet+Smart Home†has become a bright spot in the market, and the promotion of smart home has become a homeopathic measure. Companies have made different points in the entry point of the smart home market. The actions are committed to building an open smart home platform to achieve the purpose of implanting business and seeking greater market share. This time, we will check with you. What are the patterns of integration of cross-border resources in the smart home area?
Inventory: Cooperation mode
First, mobile phone + operator + smart home, product flow entrance mutual help smart home a major pain point lies in interconnection and communication, in which the communication protocol plays an important role. Focusing on the connection is the most confident part of Huawei. Huawei does not make smart home appliances, and its strategy is clearly to connect as the core to achieve "calls" between home appliances. In the strategy system, Huawei's HiLink connection protocol and Huawei-LiteOS Internet of Things operating system will become the two core capabilities shared by Huawei and its partners.
In addition, Huawei clearly stated that only by working with telecom operators can it be possible to compete with Internet vendors for cloud computing. Huawei's OpenLife project is based on the home broadband market of telecom operators, aiming to unify industry norms and provide consumers with smart home services. Huawei also forms a full-range cooperative relationship with Haier in terms of smart routing and modules, interaction between mobile smart terminals and home appliances, cloud platform docking and data sharing, standards and protocols for communications, channels and marketing, and brand building. Small and united can bite the elephant.
Similarly, Apple itself does not produce smart home devices. The layout of Apple in the smart home industry is very clear. Although it does not make smart home products, it acquires technology companies and authorizes third-party manufacturers to produce devices that meet Apple's compatibility and security standards. It depends on the number of mobile users to attract more smart home manufacturers to join. HomeKit platform, all businesses must follow Apple's smart home platform rules to design products, "the right to talk" firmly in their hands.
In 2016, Gree's chairman Dong Mingzhu displayed Gree's second-generation mobile phone in Guangzhou. She stressed that mobile phones are designed to integrate with smart homes in the next five years. On May 24th, according to Meizu LifeKit Weibo, Meizu has transferred its model home to Gree's commercial real estate, the Gree Coast. In the current smart home environment, the mobile phone is one of the most likely to act as a smart control terminal. Making a mobile phone is the initial entrance for enterprises to deploy smart homes.
Currently, mobile phone manufacturers have two main modes for the layout of smart homes. One is that Meizu uses LifeKit as an open intelligent hardware platform, and requires more heavyweight partners. Gree, the home appliances giant, is also reasonable. The other is Xiaomi's "empire" model, which saves money for the purchase of eco-chain manufacturers and creates a linked ecosystem.
2014 millet router officially released. The millet router is located at the entrance of the smart home. According to reports, at the beginning of Xiaomi's router project, four routers, the best routers, home data centers, smart home centers, and open platforms were planned. In 2016, Xiaomi launched a brand new brand of millet ecological chain to better focus on strength and resource management: Mijia. Operates independently with Xiaomi Mobile.
Second, traditional manufacturing + smart home, online and offline complementary channels Haier launched U+ smart home operating system. It is reported that it will open up user resources, product resources, and technical capabilities to its partners. Currently, it communicates with Google, Apple Home kit, Aliyun, Huawei, and Alljoyn. Haier became the only large corporate partner of Apple Home Kit.
It is reported that Apple's Home Kit protocol is very low-level, its role is limited to the iOS platform and home devices can "handshake" each other, but after "know", you want to continue to control lights, air conditioning and other equipment, still need home appliance manufacturers in the Home Kit Based on the secondary development, at the secondary development level, Haier's U+ smart life platform can help Apple solve this technical problem.
In 2014, Midea held the M-Smart smart home strategy conference and announced the strategic vision and action plan of Midea in the smart home field. The American group will rely on advanced technologies such as internet of things and cloud computing to be transformed from a traditional home appliance manufacturer. A smart home creator.
In December 2014, the United States threw an "olive branch" into Xiaomi to implant the genes of the Internet. The contents of its strategic cooperation include: a comprehensive collaborative development of the smart home industry chain, comprehensive cooperation in the mobile Internet e-commerce business, smart home ecological chain, and strategic cooperation in mobile Internet innovation.
Third, the energy sector + smart home, to create a hard technology control platform Panasonic released its smart home innovation technology "Ora", through a platform to lighting, heating, camera, motion sensor and various smart appliances integration, to achieve personalized home Experience management.
In addition, Panasonic will cooperate with Xcel Energy in Ora's technology and smart homes to help customers save energy through a comprehensive analysis of customers' electricity habits, preferences, and lifestyles, and make more rational power consumption decisions. It is understood that this year will also expand the series of home monitoring system modules, and will work with Honeywell Corporation to include temperature controllers and other home energy systems.
As early as January 2014, Google officially announced the acquisition of Nest-Labs, a smart home company, for US$3.2 billion. The acquisition of Nest will give Google a springboard to enter a new market for smart homes.
Due to the openness of energy management in the United States, Nest is actually a terminal and cloud platform for energy management. More than 20 energy companies have provided energy services through Cloud Nest. The biggest problem for Nest now is how to access the terminals of energy management in different countries. At the same time, he hopes to broaden the broader market, such as the Chinese market. However, at present, Google's internal management is chaotic, and it seems that it needs further development. .
Fourth, real estate + smart home, increase value-added, reduce cost burden Cross-border into the real estate business more than one company, but some companies seem to engage in real estate across the border, in fact, is aimed at the smart home behind the market.
360 wants to transform from the largest "Internet security company" to the largest "secure Internet company", helping the smart home market, the whole industry chain to develop faster and better. Now 360 has announced strategic cooperation with Huayuan Real Estate. Chairman Zhou Hong once explained the strategic cooperation between the two smart homes: “This can use the financial strength of developers to subsidize the hardware costs of smart home products.â€
From the current point of view, compared to other companies, 360 has a slow start in the smart home sector, and it is difficult to catch up with opponents in the short term. Warming up with the industrial chain should bring about some additive effects, plus capital, flow, and software advantages. At present, we can only fight more openly.
In 2016, China Unicom and Vanke and Ali built a smart home system for the whole house. It is understood that this whole-house smart system is a personalized smart product and system driven by understanding people and the environment. The wonderful thing about the overall linkage of the whole house is that based on big data, the smart home system provides users with intimate services. Although current smart home products and systems still have deficiencies, they can also prove that smart homes are getting closer and closer to all users' families.
In March 2016, Jingdong Intelligent officially released JD Micro's “Smart Home†strategy, which brought home smart home solutions such as voice control, connectivity, remote control, and third-party services to home improvement, real estate, and integrators. On May 14th, Jingdong Micro-Link and Country Garden introduced the smart board room experience hall.
Smart home products need to be laid out and installed at the beginning of housing construction. Real estate developers have the ability to provide these platforms and facilities, and they can collect the needs of many homeowners and users for smart homes, thus providing these needs to smart home companies. For real estate developers, smart homes may become the standard for real estate in the next decade. At present, China's real estate industry urgently needs to find and tap new opportunities for the front end and the back end of the industrial chain, and wants to participate in the formulation of systems and standards, and it also helps increase the added value of real estate projects.
Inventory: According to what conditions to find partners
The importance of a partner is like eating without a tool such as chopsticks. In an information age, the combination of companies can often be a magic weapon. In the face of the blue ocean of smart homes, “according to what conditions to screen partners†is a matter that companies must consider carefully. In recent years, corporate giants have taken the lead and made some "demonstrations":
1. Being able to complement each other Unlike BAT's keen on acquisitions, Xiaomi is more willing to expand other product lines in the form of investment and cooperation, and gradually form a millet-based smart home camp. In the partners, Xiaomi wants to seek and rush to touch the net between the various traditional household electrical appliance manufacturers, the United States as a traditional home appliance giant, the urgent need to improve user marketing, user interaction and other soft power, just Xiaomi are good at these.
2. Being able to inject new energy into itself At a time when Samsung's business is facing a downturn, Samsung has acquired the smart home platform Smart Things, hoping to increase its smart sales. Samsung doesn't seem to be very good at software application development and management. Successfully taking Smart Things can combine the value of each other's innovation and developers with Samsung's own brands and resources, which may help it become a smart home. Strong contenders.
3. Can Bring Many Useful Resources Huawei Open Life partners with operators to jointly share resources in 170 countries and regions, 240 operators, 1.2 billion home users, and 100 million home gateway resources, and hopes to use its own communication capabilities and operations. Business advantage, get through the last level of smart hardware landing.
Conclusion
In this new era of rapid market change, no one can say which business model will definitely succeed or fail. The smart home business cooperation model is not based on imagination alone. In the slashing business market, whoever practices first will have the opportunity.
It can be foreseen that there will be more "invaders" and different modes of cooperation in the smart home sector in the future. However, it is certain that only the cooperation mode strategy based on its own strength can maximize the advantages of the enterprise and maximize the benefits. The best model will not exist, but the most suitable model is still on the road.
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