On the afternoon of February 25th, in front of the gate of the Yuchai Trade Union, the reporters met with the objects to be interviewed—the national “combat and meritorious service†model and Chen Huiwen, chairman of Guangxi Yuchai Advanced Lubricant Co., Ltd. Chen Huiwen, who was in front of him, walked steadily and told reporters with a smile. She had just returned from the North Sea and immediately arrived at the North Sea after receiving the interview. The company she works for is in Nanning, and her production base is in the North Sea. She is currently preparing to build a new production base and build a new advanced lubricant blending plant.
Innovation launches 2+1 marketing model
Chen Huiwen has been the chairman of Yuchai Advanced Lubricant Co., Ltd. since 2007. At the beginning of his tenure, the company's senior lubricants are all based on the Yuchai brand and rely on Yuchai's distribution service network throughout the country. The annual sales volume is about 50,000 tons to 60,000 tons.
After some investigations, Chen Huiwen determined that there is still a huge market space for the sale of lubricating oil, so he positioned the company's development as follows: based on Yuchai, getting out of Yuchai, and launching an innovative 2+1 marketing model, ie, taking distributors, jade Chai service system + customer management marketing model. In addition to continuing to rely on Yuchai’s distribution service stations around the country, the 2+1 marketing model has developed a number of new distributors and expanded sales. VIP customer management is a customer with a large share of sales. Chen Huiwen's pro-marketing staff has initiated major research and development projects for major distributors throughout the country and has successfully developed major customers such as an automobile plant in Shaanxi and a terminal in Zhanjiang Port. In 2009 alone, the company successfully developed more than 40 major customers, enabling the company's annual sales to hit a new high in the global financial crisis.
Won the national recognition also confused
Chen Huiwen won numerous awards in succession, but she never remembered. This time, she was honored with the honor of being a model for national meritorious service, as well as being interviewed by the media. She was a little confused, but she was only told to send her back to Yujian for media interviews. What she prepared in her portable briefcase was just the meeting material and the company's development plan. Previously, the Vice Chairman of the Yuchai Labor Union had told reporters about the interview with Chen Huiwen. The reporter laughed at the interview and focused on her work. The vice chair nodded with confidence and said that there was no problem. She could always blurt out her work.
The development of the company is on the chest
Introducing the company's development and planning, Chen Huiwen has a proven track record. She said that as a subsidiary of Yuchai Group, the next step in the development of Yuchai Advanced Lubricant Co., Ltd. is accelerating, and it will invest 180 million yuan to build a lubricant blending plant that is currently rated as the first-class lubricant in the country, with a production capacity of up to one second. The bell produces 1 barrel; this year, it puts in 5 million yuan of products to implement “experience marketing†and “performance marketing†in the market; in addition to the two production bases in Beihai and Chongqing, Dalian will build a production base this year and the next step will be in East China. Place production bases in other places to increase lubricant production capacity. The company's five-year development plan has been set. By 2015, sales will reach 150,000 tons.
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