The agricultural pump industry is greatly affected by the fluctuation of raw material prices. In addition, the manpower cost has been rising in recent years. Many companies in the industry are facing the problems of lack of technical development (valves, pumps), limited production and processing capacity, and lack of sales capacity. Brand management will become a problem. The only way for the development of agricultural water pump enterprises.
It is understood that in the domestic market, most of the agricultural water pump companies have their own brands, but their own sales channels are few, the sales staff is insufficient, the overall quality level is not high, and the sales network is not strong enough to establish itself in the minds of consumers. The lack of awareness of the brand, only a handful of agricultural water pump companies have a clear sense of brand management and a strong marketing network, so most of the company's overall market (valve, pump) performance, brand (valve, pump) reputation mediocre. In foreign markets, most agricultural pump companies use the OEM/ODM model to operate through foreign trade companies, border trade, foreign operators, and channel distributors. Although they are competitive in the developing markets, they also occupy The export market share is not small, but its brand influence is almost non-existent. Most of the profits are divided by channel companies and foreign brands.
In response to the export market, most agricultural water pump companies distribute their products to the rest of the world through foreign trade companies, foreign operators, and channel distributors. Through a large number of exports, the enterprises have achieved rapid development. The scale of the company has gradually expanded and it has become a global pump market. Has a certain influence, but its brand influence is almost non-existent. Most of the profits of the industry are divided between channel providers and foreign brands. The production of enterprises is subject to export orders, marketing is subject to the channels, foreign brands, profit space is subject to the OEM Business, and to solve these problems, companies must take the road of brand management.
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