On January 13, 2010, the 2010 Yuchai Machine Marketing Service Conference with the theme of “Advancing with the Times, Coordinated Development, and Leapfrogging†was held in Guangzhou. More than 1,100 Yuchai machinery distributors and service providers from all over the country attended the conference. Host plant representatives, representatives of YC supplier associations, representatives of Accessories dealers, etc., gathered in Yangcheng to jointly discuss marketing plans for Yuchai Machinery.
In 2009, Yuchai Machinery Group's sales revenue exceeded 27 billion yuan, a year-on-year increase of 28.17%, and engine segment sales exceeded 660,000 units, ranking first among domestic peers for nine consecutive years. Among them, Yuchai Machinery Co., Ltd. (hereinafter referred to as “Yuchai†or “Yuchaiâ€) crossed the 400,000 mark for the first time in two months, and sold more than 460,000 engines in the year, an increase of 25.68% year-on-year, and achieved sales revenue of 172 Billion yuan, a year-on-year increase of 30%.
The new leap in 2009: thanks to the joint efforts of R&D, marketing and service teams
In 2009, among the sales of more than 460,000 units of Yuchai, the number of truck engines exceeded 300,000, an increase of 37% year-on-year. Among them, 175 kW or more heavy truck engines have reached 55,000 units, up 50% year-on-year; bus engines have used 88,000 units, an increase of 6% year-on-year; engine sales have grown 13.8% year-on-year; sales have reached 1.435 billion yuan, an increase of ll% year-on-year. Shipbuilding sales exceeded 6,000 units, although the year-on-year sales fell slightly, but sales increased by 15% year-on-year, sales structure further improved, the rapid growth of ship electricity; tractor engine sales exceeded 5,000 units, an increase of l54%; passenger car engine more than 4,000 units , a year-on-year increase of 5.5%.
Li Tiansheng, general manager of Yuchai Machinery Co., Ltd., told reporters: The achievement of Yuchai’s achievements cannot be separated from the joint efforts of R&D, marketing and service teams. In terms of marketing, Yuchai selected the winning terminal as its strategic goal, strengthened its overall market planning ability, improved the quality and level of professional plate market operations, optimized its service network, strengthened the service of accessories service, and improved regional market construction management capabilities, achieving outstanding results. . In terms of product research and development, Yuchai carried out all-round work on the principle of “adhering to independent innovation and building science and technology Yuchaiâ€, actively breaking through core technologies, and effectively supporting and improving product market competitiveness – 196 basic products were developed throughout the year. , an increase of 22.5% over the same period of last year, commercial launch of 106,000 new products, a year-on-year increase of 11.19%, completed the world's first test of the function of renewable air hybrid engine, developed a "low-carbon energy efficient engine" and successful loading test run, so that Yuchai became the first company in China to develop a diesel engine with an increase in power exceeding 40kw/L, and was the first company to achieve two-stage turbocharged diesel engine loading operation.
Wu Qiwei, deputy general manager of Yuchai Machinery Co., Ltd., said in an interview with reporters: In 2009, Yuchai also achieved good results in overseas markets. In particular, the Vietnamese market has grown significantly. The annual sales volume reached 13,000 units, an increase of 60%. At the same time, the overseas service network has been further constructed and overseas offices have increased from 5 to l2.
2010 commodity strategy: segment coverage, environmental upgrades, leading applications
Yuchai's main push new product in 2010 is the focus of everyone's attention. In response to the era of low-carbon economy, Zhong Yuwei, deputy general manager of Yuchai Co., Ltd., proposed Yuchai’s merchandise strategy: subdivision coverage, environmental upgrades, and advanced application. Subdivision coverage, namely strengthening the depth and breadth of product development, R & D for the needs of market segments, a comprehensive coverage of trucks, passenger cars, shipbuilding, construction machinery and agricultural uses. The environmental protection upgrade is to adhere to the core concept of “green development†and actively assume responsibility for environmental protection by launching products that meet the national 4, national 5 and non-road T2 standards to cope with the arrival of the low-carbon era. Leading application, that is, urgent market needs, using advanced and mature technology, manufacturing high-quality users can afford affordable power products.
At the meeting, Zhong Yuwei introduced a number of key new products of Yuchai in 2005, including YC HPT Yuchai hybrid power, and the YC6L-50 model that has reached the national 5 emission level. The economics of Japanese products and the reliability and dynamic performance of European products. The perfect combination of C4FA-40, the special power for the car to the countryside YC4BJ, dragging the dedicated power YC6A/6J/6B, 50 loader gold power YC6G, development of YC6M-40 for road transport conditions, heavy natural gas power YC6MKN, 10L class ships The best electric power YC6MK, the world's new generation of heavy machine power YC6K, heavy mining vehicle leading power YC6T-T2, and a new generation of 40L class ship electrical products YC6C and so on.
The YCECU engine autonomous electronic control system developed on the basis of the electronic intelligent management system EIS will be produced in small batches this year, with relatively mature vehicle diagnostics/processing functions and integrated control functions of various electronic control units.
Zhong Yuwei disclosed that Yuchai's new generation of heavy-duty engine YC6K with a displacement of l3L is scheduled to achieve low-volume production by the end of 2010, with a target of 3,000 units in 2011 and volume production in 2012, reaching l20,000 units. The launch of this newly developed heavy-duty engine product will make up Yuchai's “short board†in the heavy truck field.
2010 Breaks through 500,000 Units: Establishing New Coordinates for Engine Industry
"In 2010, Yuchai Group strived to achieve a sales revenue of 30 billion yuan. Among them, Yuchai Diesel Engine's marketing goal is to "guarante 500,000 units, compete for 530,000 units, and challenge 560,000 units," and strive to become the first diesel in the country. The production and sales of engines exceeded 500,000 units.†Li Tiansheng announced Yuchai’s production and sales targets for 2010 at the conference, and put forward the overall thinking: to seize the favorable opportunity of the global economy is bottoming out and expand strategic partnership with Responsibility is the driving force, internal training is used throughout, budgets are refined, projects are safeguarded, products are upgraded, markets are expanded, new competitive advantages are built, 500,000 units are strided across and new highs are achieved.
Focusing on Yuchai's operating policy and production and sales targets for the new year, Wu Qiwei made a marketing report for 2010. The target was detailed to be 350,000 trucks, 100,000 buses and 50,000 overseas trucks, and an adjustment structure was proposed. , deepen the reform, and stride across the development of new ideas for marketing work: under the premise of guaranteeing the growth of the total amount, we must also guarantee the quality of growth; the marketing model pays more attention to specialization, and the professional marketing service network expands to county and township levels; not only marketing Refresh records on the target, and plan and promote future market planning, market positioning, and marketing strategy to ensure that the company achieves leapfrog development in business performance, new product introduction, and marketing model.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007
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