Into the office building of the Yiyang Rubber & Plastics Machinery Group Co., Ltd. production site, the screen on the front line prominently lists the world's top 75 tires and the world's top 50 non-tired tire rubber products. The company with the mark in the rankings, the products representing Yiyang Rubber Machinery have been exported to the company. The reporter saw that of the top 10 tires in the world, 8 have used their products; among the world's 75 largest tires, Yiyang Rubber has hit 32 of them; in addition, the vulcanizing press has entered the world conveyor industry. Three of the top five companies.
It can be seen that they attach great importance to selling their products to world-renowned enterprises. Keeping the rankings in such a conspicuous position is always motivating you to never stop. "Adhering to the path of internationalization and becoming a world-renowned supplier of rubber machines and building a world-class rubber machinery company is our goal," Chairman Xu Yunbo told reporters.
Previous:
Found an international channel
At the beginning of 2000, the new leadership team of Yiyang Rubber Machinery took office. At that time, the company was in the most difficult period. Faced with the vision of employees, the new team reviewed the situation, and believed that enterprises must overcome their predicament and must accelerate their integration with the international market, establish a global development strategy, and take the path of an outward-oriented operation while occupying the domestic market. To go to the world must first understand the world. In the second half of the year, when the company's operations were still difficult, they sent out marketing and technical personnel to Germany to participate in the international highest-level rubber machinery exhibition and became the first rubber machine company to exhibit abroad. The exhibition time is not long, but Yiyang Rubber Machinery Co., Ltd. has made a lot of achievements: it has obtained the development trend of the world rubber machinery industry and the demand of world-class tire and rubber product companies for rubber machinery technology; let foreign companies understand that there is a rubber machinery in Yiyang, China. Processing company.
This is an icebreaking trip. Since then, Yiyang Rubber Machinery has taken the technical requirements of rubber products companies such as international top-class tires on rubber machinery as the starting point for product development, and has found a successful path to internationalization. After this, the company has successively participated in professional exhibitions in countries such as the United States, South Africa, India, Japan, Turkey, Thailand, Moscow, etc., and has handled nearly 100 passports for technology, sales, and management abroad so that they can go to study around the world at any time. Exchanges and services: Utilizing the favorable conditions of the joint venture with Japan's Kobelco, it sent many management and technical personnel to God Steel to learn and train; foreign teachers were invited to foreign language teaching at a high salary to improve the foreign language skills of foreign trade personnel. This series of measures in line with international standards, so that Yiyang rubber machine quickly stepped into the world.
In order to integrate into the international market as soon as possible, the company has also formulated a "three-step" strategy. In the first step, the products will be entered into joint ventures or wholly-owned enterprises of international rubber product companies in China; in the second step, the products will be expanded to other overseas factories of these enterprises; and in the third step, products will be imported into developed regions such as the European Union and North America. Become a true international rubber supplier. In 2004, the GE250 mixer fused with Yiyang Rubber Machinery was sold to Rheinland and achieved the first export of Chinese rubber machines to Europe. This is of great significance to Yiyang Rubber Machinery and the entire Chinese rubber machinery industry. Prove that Chinese rubber machines have been recognized by developed countries; in 2005, Yiyang rubber tire vulcanizing machine successfully entered the Japanese and North American factories, internal mixers entered German, Italian and other local companies; in 2006, large-scale dual-use technology with independent intellectual property rights Flat vulcanizers are sold to the United States for the first time. The realization of the "three-step" strategy has made Yiyang Rubber Machinery's internationalization process a solid step forward.
In recent years, the export ratio of Yiyang Rubber Machinery has been close to 40% of annual sales, of which 70% of the products are exported to developed countries, and the export delivery value exceeds 1/5 of the total export volume of rubber machinery in the country, which is in the domestic rubber machinery industry. For the first time in five consecutive years, the export delivery value in 2006 reached 1.2847 billion yuan. At present, the series of products for the benefits and benefits of Yiji have become famous in the domestic and international markets.
Next:
Seized the magic of independent innovation
Xu Yunbo said that we are starting from the shoulders of giants. Independent innovation is our magic weapon to maintain strong competitiveness.
In recent years, Yiyang Rubber Machinery has been willing to invest in new product development, and independent innovation has achieved a series of fruitful results. In 2006, the company's investment in scientific research was as high as 3,382,500 yuan, accounting for 8.2% of sales revenue, which is rare in the domestic rubber machinery industry. The output value of new products reached 2.2138 billion yuan, an increase of 10% over the previous year.
In terms of original innovation, the company has developed more than 20 specifications of products. For example, in 2003, a large wire rope flat vulcanization unit for rubber conveyor belts was developed and sold to Europe and the United States. In 2005, it also developed a high-power tablet press for rubber products and sold it to an Italian joint venture in China. Both of these products have reached the leading domestic level.
In the aspect of integrated innovation, the first domestic drum vulcanizing machine was jointly developed with Beijing University of Chemical Technology. It is currently the largest and the world's third largest drum vulcanizer, used for curing wide-width, ultra-thin conveyor belts, filling the domestic gap. Technology has reached the international advanced level.
The introduction of technology to absorb and re-innovation is the highlight of independent innovation of Yiyang Rubber Machinery. The company's GK-type internal mixer technology introduced from Germany, in addition to innovation in specifications, also carries out independent innovation and transformation of key components, and develops core technologies such as high-tech mixer rotors and hydraulic jackbolts. The internal mixer shortens the mixing time, improves the quality of the glue and extends the service life of the machine. Over the past few years, through the introduction of technological innovations, Yiyang Rubber Machinery has developed more than 20 types of internal mixers, including the world's largest GN650 and GE520 mixers.
The joint development of rubber machine products with foreign companies is another successful move for Yiyang Rubber Machinery's innovation. They established a joint venture with Japan Kobelco and Shinsei and established the first joint venture company in the rubber machinery industry in the country, Yiyang Yishen Rubber Machinery Co., Ltd., to jointly produce high-precision mechanical and hydraulic tire vulcanizers. The products are exported to the United States, Japan, and Thailand, Iran and so on. Over the past few years, Yishen's annual sales have exceeded 100 million yuan annually, and this year will see even greater growth.
At present, Yiyang Rubber Machinery has its own technological innovation system, established national postdoctoral workstations and provincial-level enterprise technology centers, and provincial rubber mechanical engineering research centers, and is actively applying for state-level enterprise technology centers. However, Yiyang Rubber Machinery Co., Ltd. is not satisfied. Xu Yunbo frankly stated that product export is just the starting point for us to go to the world. We must truly continue to innovate and never stop.
It can be seen that they attach great importance to selling their products to world-renowned enterprises. Keeping the rankings in such a conspicuous position is always motivating you to never stop. "Adhering to the path of internationalization and becoming a world-renowned supplier of rubber machines and building a world-class rubber machinery company is our goal," Chairman Xu Yunbo told reporters.
Previous:
Found an international channel
At the beginning of 2000, the new leadership team of Yiyang Rubber Machinery took office. At that time, the company was in the most difficult period. Faced with the vision of employees, the new team reviewed the situation, and believed that enterprises must overcome their predicament and must accelerate their integration with the international market, establish a global development strategy, and take the path of an outward-oriented operation while occupying the domestic market. To go to the world must first understand the world. In the second half of the year, when the company's operations were still difficult, they sent out marketing and technical personnel to Germany to participate in the international highest-level rubber machinery exhibition and became the first rubber machine company to exhibit abroad. The exhibition time is not long, but Yiyang Rubber Machinery Co., Ltd. has made a lot of achievements: it has obtained the development trend of the world rubber machinery industry and the demand of world-class tire and rubber product companies for rubber machinery technology; let foreign companies understand that there is a rubber machinery in Yiyang, China. Processing company.
This is an icebreaking trip. Since then, Yiyang Rubber Machinery has taken the technical requirements of rubber products companies such as international top-class tires on rubber machinery as the starting point for product development, and has found a successful path to internationalization. After this, the company has successively participated in professional exhibitions in countries such as the United States, South Africa, India, Japan, Turkey, Thailand, Moscow, etc., and has handled nearly 100 passports for technology, sales, and management abroad so that they can go to study around the world at any time. Exchanges and services: Utilizing the favorable conditions of the joint venture with Japan's Kobelco, it sent many management and technical personnel to God Steel to learn and train; foreign teachers were invited to foreign language teaching at a high salary to improve the foreign language skills of foreign trade personnel. This series of measures in line with international standards, so that Yiyang rubber machine quickly stepped into the world.
In order to integrate into the international market as soon as possible, the company has also formulated a "three-step" strategy. In the first step, the products will be entered into joint ventures or wholly-owned enterprises of international rubber product companies in China; in the second step, the products will be expanded to other overseas factories of these enterprises; and in the third step, products will be imported into developed regions such as the European Union and North America. Become a true international rubber supplier. In 2004, the GE250 mixer fused with Yiyang Rubber Machinery was sold to Rheinland and achieved the first export of Chinese rubber machines to Europe. This is of great significance to Yiyang Rubber Machinery and the entire Chinese rubber machinery industry. Prove that Chinese rubber machines have been recognized by developed countries; in 2005, Yiyang rubber tire vulcanizing machine successfully entered the Japanese and North American factories, internal mixers entered German, Italian and other local companies; in 2006, large-scale dual-use technology with independent intellectual property rights Flat vulcanizers are sold to the United States for the first time. The realization of the "three-step" strategy has made Yiyang Rubber Machinery's internationalization process a solid step forward.
In recent years, the export ratio of Yiyang Rubber Machinery has been close to 40% of annual sales, of which 70% of the products are exported to developed countries, and the export delivery value exceeds 1/5 of the total export volume of rubber machinery in the country, which is in the domestic rubber machinery industry. For the first time in five consecutive years, the export delivery value in 2006 reached 1.2847 billion yuan. At present, the series of products for the benefits and benefits of Yiji have become famous in the domestic and international markets.
Next:
Seized the magic of independent innovation
Xu Yunbo said that we are starting from the shoulders of giants. Independent innovation is our magic weapon to maintain strong competitiveness.
In recent years, Yiyang Rubber Machinery has been willing to invest in new product development, and independent innovation has achieved a series of fruitful results. In 2006, the company's investment in scientific research was as high as 3,382,500 yuan, accounting for 8.2% of sales revenue, which is rare in the domestic rubber machinery industry. The output value of new products reached 2.2138 billion yuan, an increase of 10% over the previous year.
In terms of original innovation, the company has developed more than 20 specifications of products. For example, in 2003, a large wire rope flat vulcanization unit for rubber conveyor belts was developed and sold to Europe and the United States. In 2005, it also developed a high-power tablet press for rubber products and sold it to an Italian joint venture in China. Both of these products have reached the leading domestic level.
In the aspect of integrated innovation, the first domestic drum vulcanizing machine was jointly developed with Beijing University of Chemical Technology. It is currently the largest and the world's third largest drum vulcanizer, used for curing wide-width, ultra-thin conveyor belts, filling the domestic gap. Technology has reached the international advanced level.
The introduction of technology to absorb and re-innovation is the highlight of independent innovation of Yiyang Rubber Machinery. The company's GK-type internal mixer technology introduced from Germany, in addition to innovation in specifications, also carries out independent innovation and transformation of key components, and develops core technologies such as high-tech mixer rotors and hydraulic jackbolts. The internal mixer shortens the mixing time, improves the quality of the glue and extends the service life of the machine. Over the past few years, through the introduction of technological innovations, Yiyang Rubber Machinery has developed more than 20 types of internal mixers, including the world's largest GN650 and GE520 mixers.
The joint development of rubber machine products with foreign companies is another successful move for Yiyang Rubber Machinery's innovation. They established a joint venture with Japan Kobelco and Shinsei and established the first joint venture company in the rubber machinery industry in the country, Yiyang Yishen Rubber Machinery Co., Ltd., to jointly produce high-precision mechanical and hydraulic tire vulcanizers. The products are exported to the United States, Japan, and Thailand, Iran and so on. Over the past few years, Yishen's annual sales have exceeded 100 million yuan annually, and this year will see even greater growth.
At present, Yiyang Rubber Machinery has its own technological innovation system, established national postdoctoral workstations and provincial-level enterprise technology centers, and provincial rubber mechanical engineering research centers, and is actively applying for state-level enterprise technology centers. However, Yiyang Rubber Machinery Co., Ltd. is not satisfied. Xu Yunbo frankly stated that product export is just the starting point for us to go to the world. We must truly continue to innovate and never stop.