The MPV market is booming


The Guangzhou International Auto Show will be kicked off on November 22nd. Major auto makers will take the "last train" at the end of the auto show and introduce new ones. It is reported that this auto show will have more than 30 new models unveiled, including the MPV models that have attracted much attention in recent days. The major auto makers intently focused on the MPV models, and it seems that the MPV market will gather together and usher in unprecedented high-speed growth.

Data show that as of September this year, MPV accumulated sales of 86,7864 units, a cumulative increase of 135.98%, September sales increased by 195.07%, becoming the second largest growth point next to the SUV market. And, MPV demand is still mainly concentrated in the business market. In the future, the high-end luxury segment will be the core of the growth of the entire MPV market, with huge market potential.

From Sedan to Business MPV: Business Cars Need a “Stance”

It is understood that in the next five years, the market demand for commercial vehicles in China will reach 350,000-500,000 vehicles, accounting for more than 10% of the passenger car market. It can be seen that the MPV models based on business needs have a broader market space, and business MPVs are catching up with cars and becoming more and more preferred by business people.

With the increasing maturity of automobile consumption, a car is often a gesture, which bears people's pursuit of work, life, and dreams. In particular, business people pay more attention to the added value and psychological impact brought by the car. This is the deeper psychological reason why business MPVs are popular today.

For high-end business MPVs, appearance and space are the key elements that can best demonstrate "stance". Compared with the car, the high-end business MPV is more atmospheric and noble, fully demonstrating the owner's personality and demeanor. In the past, the Toyota Overlord sang the MPV car with its sturdy head. Nowadays, Dongfeng Nissan's new princes come out on top of the atmosphere and are proud of their superiority. Xin Guishi inherits the core design concept of the Nissan FORUM concept car and adopts a streamlined shape design. The overall shape is majestic.

In addition to an extremely stylish appearance, excellent spatial performance is an interpretation of another aspect of “attitude”. Compared with cars, MPV's space has obvious advantages, and this space advantage can precisely meet the diverse needs of business people during their journeys, meetings, and rests.

In today's hot MPV models, the space performance of the new nobles is very prominent. With a large body size of 5109mm*1970mm*1852mm and a wheelbase of 3000mm, the new princes do not have the slightest cramps even if they are full of seven people.

The appearance shows grace and the spatial expressiveness. These two "postures" all represent more professional and more international business "fans." The high-end business MPV, represented by the new nobles, leads the MPV market's new “strategic” by virtue of its atmospheric leadership qualities and its superb space of relaxation.

Business MPV Differences: Business Leaders Focus on Top MPVs

Looking at the current business MPV market can be found, compared to the past, business MPV consumer groups have individual differences, from ordinary businessmen to business leaders, their demand for business MPV also has a high and low points. In order to meet the diversified demands of different consumer groups, the product series of China's MPV market has also become increasingly rich, forming a high and low product matrix. Such as the low-end wind, low-end Odyssey, mid-to-high-end Buick GL8, high-end imported Nissan newbies and Toyota Elfa.

As the top of the MPV market pyramid, high-end business MPVs are more sophisticated in terms of comfort and luxury, while satisfying consumers' appearance and space requirements. Taking Dongfeng Nissan Newcomers as an example, we have established a new value benchmark for the high-end business MPV market by enjoying the ultimate dynamic comfort system and luxurious humanized configuration.

MPV is not only a car, but also an interpretation of “self” by business people. With the continuous emergence of new cars, the high-end commercial MPV market is prosperous, and high-end business MPVs represented by new nobles are bound to become the first choice of more business elites. Under their leadership, China’s MPV market will also set off a wave of new trends. .

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