China National Heavy Duty Truck Co., Ltd., Guangzhou Automobile Co., Ltd., Hino, and Isuzu... Recently, when the reporter visited the wholesale market of Beijing Xinfadi Agricultural Products Center, he discovered that the number of high-end logistics tractors has increased a lot compared with before. The ever-increasing transport costs have greatly stimulated the thirst for the cost-effective products in the logistics industry. Whether it is low-end brands or high-end brands, as long as they can provide efficient, low-cost logistics and transportation products in the competition, it is the winner of the market. A fierce battle in the development of a logistics tractor market is beginning. Who has more advantages in high-end products and low-end products?
"Evolution" from "low end" to "high end"
According to the production company, heavy trucks with prices between RMB 200,000 and RMB 400,000 are “mainstream high-end productsâ€. There are also truck drivers who believe that the domestic sales price of 50-600,000 yuan are only "high-end".
What does the so-called "high end" rely on? What kind of product can be defined as "high end"? Insiders pointed out that the so-called "high-end" is based on different market conditions. According to the status of China's tractor market, products with more than RMB 300,000 can be regarded as leaders in the high-end road of China's heavy trucks at this stage. Even if it is not enough compared to imported brands, compared with more on-sale and in-use products, the superior performance and service of these products are in fact not worthy of the word “high-endâ€.
Will the rise of the "high-end" market cause the "low end" to die? According to the IHS global truck market research data, China's truck market will gradually move towards mid-to-high end between 2010 and 2030. In addition, a survey also showed that with the increase in ideological awareness and purchasing power, the focus of China's heavy-duty consumers has begun to shift from the previous vehicle prices to the use of vehicles. Therefore, high-end tractors are gradually being recognized.
High-end products meet demanding needs
Although the price is high, but in full consideration of the benefits of road transport, many logistics companies will choose high-end tractors, high-power high-efficiency high-end models in China's logistics companies have a good development trend, Volvo, Man, Scandinavian High-end models such as Niña also better understand the appetite of Chinese logistics companies.
The person in charge of the Yunfa Group, which serves the high-end logistics transportation in Shenzhen and Hong Kong, stated that the company has actually suffered a headache in the procurement of trucks for cross-border trucking in Shenzhen and Hong Kong. It does not want to purchase price-appropriate mid-range tractors, but only high-end vehicles. Vehicle models can be registered in Hong Kong. “There are only a few suppliers of vehicles that can meet China IV and Euro V emission standards, have a right-hand steering wheel, and meet the conditions for Shenzhen and Hong Kong’s motor vehicle registration policies. We can only choose more suitable Hino, Scania, and Isuzu. , Mitsubishi, UD, Volvo, Renault and other products. This may make it difficult for Chinese tractor companies to embarrass. "The person in charge said.
In addition to being able to meet stringent emission standards and policy requirements, high-end tractors also have high transport efficiency. “Compared to the low-end logistics tractors, we prefer high-end tractors with high transport efficiency,†said Li Shaoming, manager of Beijing Bafangtong Freight Co., Ltd. The businesses contracted by Bafangtong Company are mostly fruit and vegetable and refrigerated cargo transportation. Due to the special nature of the cargo, high-end logistics tractors can improve the transportation efficiency and shorten the transportation time.
“If low-end, medium-end logistics tractors are used, prices are cheap, but transportation efficiency is difficult to guarantee. What's more, the goods we transport have a strong requirement for time, so we would rather spend more on purchasing efficiency and higher attendance. High-end models." Li Shaoming said. From this point of view, logistics companies have their own standards for selecting high-end tractors, and “efficient logistics†is the main consumer of high-end models for logistics companies, especially large customers. In their eyes, “efficient logistics†is almost equivalent to “high-end models. "The equal sign.
Similarly, as an express company, China Railway Express Co., Ltd. also has high requirements for logistics tractors. "Our high-end tractors (such as Volvo) are used in our mainline transportation because they have higher attendance rates. Although the prices of vehicles are high, they are more secure," said Wang, senior project manager of China Railway Express.
At the same time, as an “efficiency is everything†express company, high-end logistics tractors can guarantee a higher average speed and a more stable driving state. Some medium and low-end models cannot guarantee normal driving on complex roads. In order to ensure that the entire transportation time is constant, only high-speed roads can recover the lost time in the mountains. This leads to some hidden dangers.
The operating costs, which consist of fuel consumption, maintenance and repair costs, tire wear, driver salaries, etc., will determine the total cost. As a logistics company, if the vehicle attendance is high, the income will be correspondingly high. The high standards of environmental protection and safety of high-end vehicles, as well as the life, comfort and service support of the vehicles all mean that the operating costs are reduced. Although high-end tractors are a bit too expensive for the price, they still have a good price/performance ratio for logistics companies. As a customer, the vehicle's package price, fuel consumption per 100 km, revenue and cost per kilometer, and payback period are the criteria for measuring vehicle value.
Liu Xin, Minister of Shaanxi's marketing department, said that customers who purchase high-end traction models mainly focus on logistics companies and large customers. They have stricter requirements on the transportation efficiency of goods, and the purchase of high-end logistics tractors also enhances the overall image of the company. . “In the 6x4 tractor market, high-end traction models are the main sales force, accounting for 16% of sales,†said Liu Xin.
Significant increase in performance of low-end products
Dangerous chemical logistics is a new force in the logistics and transportation industry. Due to the high risk of transportation of hazardous chemicals, enterprises and individuals engaged in the logistics of hazardous chemicals also have high requirements for transportation vehicles.
Due to the large volume of transport and long-distance transport, most of the dangerous goods vehicles are tractors. “In the past, the transportation of hazardous chemicals was dominated by high-end vehicles, mainly because low-end tractors could not meet the transportation needs. Now, the performance of medium and low-end logistics tractors has been greatly improved, and they can basically meet the needs of hazardous chemicals transport vehicles. The demanding requirements, in the case of a small difference in vehicle performance, we naturally choose the mid- to low-end models that are relatively more affordable."
Yang Master, who is engaged in the transport of dangerous goods, said: “And according to the newly issued “Rules for Compulsory Endorsement of Motor Vehiclesâ€, regardless of the high-end and low-end, dangerous goods transport vehicles shall be forcibly scrapped after 10 years of use, if high-end tractors are used, the vehicles Use value will be greatly reduced."
In addition, as the cost of car use continues to increase, consumers are becoming increasingly rational, and even if they yearn for high-end products, they cannot afford their high prices. “The market for mid-to-low-end tractors is determined by the environment. Taking into account the spending power, the market share of high-end and mid-to-low-end tractors is approximately 6:4.†Liu Xin said: “Because of Low-end tractors are more affordable, so retailers who don't have high attendance tend to prefer mid- to low-end tractors.
At the same time, as the heavy truck companies continue to increase the research and development of new products, medium and low-end tractors have been greatly improved in terms of safety, comfort, energy saving and high efficiency, and users have more choices. "Compared to logistics companies, our retailers do not have such a high attendance rate. We only need to consider the cost when purchasing vehicles." Master Wang said: "Secondly, the goods I transport are mostly gravel and other building materials and do not have to pursue high prices. The efficiency of transportation."
"Therefore, in some lines with low attendance or short-distance transportation, customers will choose low-end traction models with lower prices," said Liu Xin. For users, the initial cost and use cost are what they value most. The high-end tractor has no advantage in terms of price. In the course of use, once the failure occurs, the burden on the user will be enormous, which leads to the user's attention being shifted. In China's various special road environments, users need not only high-quality products, but also a guaranteed after-sales service system and inexpensive accessories.
The progress made in the quality of domestic trucks in recent years is obvious to all. Its shape and safety have also been greatly improved. However, high-end products cannot be just "medium-end configurations, high-end appearances," and external and internal development may be the key to success in the high-end market.
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