Driven by factors such as the purchase tax preferential policy and the winter car buying boom, the production and sales of passenger cars in November reached 2.14 million and 2.12 million respectively, a record high. From the perspective of sales throughout the year, in the case of a slowdown in the growth of joint venture brands, the performance of independent brands has been particularly eye-catching. In the first 11 months, Changan, Geely, Jianghuai, and Guangzhou Automobile have successively completed their annual sales targets, and joint ventures. Among the brands, Beijing Benz and Changan Mazda also completed their annual sales targets ahead of schedule.
However, the problems exposed at the same time of the high production and sales data can not be underestimated, especially in the issue of product quality, the problem of the owner's rights protection is often difficult. According to the sales data of the first 11 months provided by the "Automobile Complaints Network", the luxury cars have a large number of complaints about Beijing Mercedes-Benz E-Class sedan, mainstream joint venture brand Mazda of Mazda 3, and GS4 of its own brand Guangqi Chuanqi.
Beijing Benz, which has frequently hit new cars and has achieved record sales this year, has also been repeatedly complained by car owners and frequently issued recall notices. In this regard, some auto analysts who do not want to be named said that although it may not be directly related to sales, the bad phenomenon that many quality problems are not effectively solved is gradually eroding the brand's reputation and reputation.
The Mazda brand is also highly swayed by the owners of the list of complaints. From January to November 2015, Changan Mazda sold a total of 13,400 vehicles, a year-on-year increase of 45.4%, ranking 32nd among passenger car companies. However, with the high sales volume, there is a sharp increase in the number of complaints. According to statistics from the Auto Complaints Network, Changan Mazda ranked in the top 20 in the complaints list for the first 11 months.
As we all know, the outbreak of self-owned brands has benefited from the hot sale of SUVs. When it comes to SUVs, it has to be mentioned that Guangzhou Automobile's rumored products are GS4. The sales volume of this model climbed to 24,600 units in November, accounting for about 87% of the total sales volume of Guangzhou Automobile. However, it has recently been frequently complained by the owners. .
Chuanqi GS4 frequently complained
GAC Chuanqi can complete the annual sales target of 160,000 units in advance, relying mainly on the compact SUVs that were launched in April this year. Taking November as an example, the sales volume of GAC Chuanqi has exceeded 28,000 units, of which Chuanqi GS4 sales reached 24,600 units.
However, it is such a model that has been selling well since its listing, but recently it has frequently encountered complaints from car owners, the most serious of which is the abnormal noise of the gearbox. The reporter saw from the auto complaints online that complaints about the abnormal noise of the GS4 gearbox and the engine oil spill were overwhelming.
There are common problems in the two gearboxes of the GS4, and they have their own problems. On the one hand, the G-DCT gearbox has serious problems of low speed and jitter, and the oil leakage of the gearbox is not uncommon. The manual gearbox problem is mainly reflected in the card file, and the ride is not good, and the sense of frustration is obvious. In addition, the problem of abnormal noise of the engine is not a case.
Inner Mongolia Baotou's GS4 automatic luxury version of the car said that "not to mention high fuel consumption, direction deviation and other issues, as the new car purchased on September 14th, only ran 3789 kilometers of engine oil leaks, and serious The abnormal noise of the gearbox is really unacceptable."
Due to such a serious problem with the new car, Mr. Zhang went to the 4S shop on December 10 to find a solution. However, the after-sales personnel actually could not find a place to leak oil, and in a later reply, the oil spill was normal.
For such a reply, Mr. Zhang cannot accept it. Mr. Zhang told reporters: "It’s only a little time to buy a car back. The vehicle has such a serious abnormal noise. I made a complaint on the network and tried to contact the manufacturer for processing, but I have not contacted it. After the complaint from the Auto Complaints Network , I have never received any complaints from the manufacturers."
Zhang Zhiyong, a senior auto industry analyst, believes that as a southern car company, GAC Chuanqi has the shadow of the Japanese operating system in terms of quality control and corporate culture, and has fewer administrative traces. The performance in its own brand is still worthy of recognition. However, after uploading the problem of abnormal noise in the gearbox, it chose to avoid the media and avoid consumers. If the problem of the gearbox originates from the improper use of the owner, the company should promptly clarify the explanation to see it correctly; if the gearbox is indeed defective but the proportion is small, the company should contact the relevant owner to do the after-sales maintenance work; if the problem is common, there is In case of serious quality hazards, the recall procedure should be initiated in time for subsequent remediation. Today's silence avoidance can only breed and ferment problems, but does not help to solve problems properly.
The "Securities Daily" reporter contacted the relevant person in charge of the sales department of GAC Chuanqi on the aforementioned quality issues. Guangqi Chuanqi said that he has been busy, and the interview needs to pass the public relations department and cannot reply.
Mercedes-Benz recalled many times
The "Securities Daily" reporter noted that Beijing Benz, which also completed the annual sales target ahead of schedule, has never stopped complaints from car owners this year. Only Beijing Mercedes-Benz and Mercedes-Benz China issued no more than 10 recall notices, covering the old Mercedes-Benz E-Class, Mercedes-Benz imported C-class, Mercedes-Benz imported GLK, and the Mercedes-Benz S-Class and Mercedes-Benz GLA-class.
The most recent recall occurred in December, and Mercedes-Benz recalled some C-level/GLK-levels due to system failures that may occur with some of the vehicle's auxiliary restraint system control unit (SRS) functions.
Among the complaints about the models of Beijing Benz, the Mercedes-Benz E-Class has the most complaints, including engine spark plugs, broken cylinders, tire bulges and other problems that have caused the Mercedes owners to suffer.
Mercedes-Benz advocated the situation on November 23 to the car quality network, said the 2010 E200 CGI elegant model purchased in March 2011, no matter the cold car, hot car start, the engine has abnormal noise. The result of the 4S shop test is that the engine exhaust air intake control valve has failed, so the warranty service is refused, and the replacement parts need about 30,000 yuan.
In this regard, Mr. Zhang said that he was quite wronged. According to him, many friends around the car who imported the E200 model have experienced this problem. "This is definitely a quality issue. It should be recalled. I hope to get a satisfactory solution." Mr. Zhang told reporters.
Coincidentally, another Mercedes-Benz E200L owner could not stand the engine quality defects of Beijing Benz, and also pointed the defending sword to Beijing Benz. According to the owner's description, every time he starts, the engine compartment will emit a strange noise, which is very loud, lasting about 10 seconds, and the cold car lasts longer. Go to Jinan Star and Zhongxin Zhibao to find a technician to check. The technician can judge the "cam" axis problem only by listening to the ear. In their words, this is because there are too many Mercedes-Benz cars with similar problems.
This maintenance fee is about 25,000 yuan. Because the vehicle is out of warranty, the maintenance cost needs to be paid by the user.
What makes the car irritating is that many Mercedes owners have reflected such problems on the Internet, but almost never solved them properly. “I always think that the above problems belong to the quality of the vehicle and should not be borne by the customer. Mercedes-Benz, as a well-known high-end car brand, should be responsible for the quality of the vehicle, rather than pushing it.â€
The reporter learned that after Mercedes-Benz recalled 110,000 E-class cars due to engine problems in March this year, Mercedes-Benz recalled 14,208 E-class cars at the end of July due to the same problem. In addition, the air quality and fault lights raised by many owners have also been delayed. Why did Mercedes-Benz, as a major international brand, not only solve these long-standing problems, but even the phenomenon of two recalls for the same reason? In this regard, the answer given by Zhang Zhiyong, a senior analyst in the automotive industry, is that "the Mercedes-Benz is arrogant and arrogant."
As a century-old luxury car brand, Mercedes-Benz is indifferent to questioning more, but Zhang Zhiyong believes that unlike Mercedes-Benz, BMW is always a luxury car representative who can always respond positively to market concerns and consumer appeals. As a car manufacturer, it should still abide by the responsibility to put a good product quality, while putting the rights of consumers in the first place.
Mazda 3 car odor pungent
Changan Mazda, also succumbed to the list of complaints and being criticized by the owners. Data show that in the first 11 months, Changan Mazda sold a total of 13,400 vehicles, a surge of 46.4% year-on-year, and has exceeded the annual sales target of 126,000.
Recently, the Auto Complaints Network received complaints about the pungent smell of the Mazda 3 car. The owner of the car will directly point to the firewall insulation and insulation cotton, bluntly saying that the manufacturer uses "black heart cotton" to save costs.
It is understood that the first domestically produced vehicles of Mazda3 were all 2.0L models. The first batch of vehicles were extended with original accessories, which basically maintained the quality of imported Mazda3, which was also reflected in the complaint. The 2007 Mazda 3 is equipped with a 1.6L engine. The purchase of some spare parts has gradually been localized. The official quotation of the listing is significantly lower than the previous one. Price concessions are undoubtedly popular with consumers, but the hidden behind the price cuts may not be foreseen by everyone. Although the price cut may not be directly related to the odor inside the car, all the above signs have to point the finger at the cost control of the manufacturer.
Mr. Guo from Duyun City, Guizhou Province, told reporters that the Mazda 3 cars have been used for 3 years, and the smell of the car is obvious. In order to remove the odor, “there are countless moneyâ€, replacing the air conditioning filter, air conditioning system disinfection, ozone treatment, photocatalyst There have been countless times, but the odor problem has not been completely solved. Later, when Mazda 3, who had kissed his relatives, dismantled the heat-insulating cotton at the repair shop, he suddenly realized.
According to Mr. Guo, the thermal insulation cotton material inside the firewall behind the Mazda 3 instrument panel is inferior fiber and wool-like material, which is highly perishable and mildewed. “This kind of low-quality black cotton has a pungent smell under the baking of the engine.†Mr. Guo said, “The quality problems of inferior heat-insulated cotton often need to be used for a period of time, and the dealer usually refuses to give it on the grounds of over-guarantee. In fact, in addition to the instrument panel, Mazda 3 is filled with black cotton of the same material on the floor, A-pillar and 4 door panels. If you want to replace the thermal insulation cotton, you need to remove the entire center console. The fee will cost 2,000 yuan, and the thermal insulation cotton will be 1,000 yuan. The final price is high and the flowers are smashed."
Song Jian, deputy director of the State Key Laboratory of Automotive Safety and Energy, believes that the practice is quite unreasonable. If the wearable parts are out of warranty, it is understandable, but if there is a problem with the product material, When is the problem? When is the problem responsible? If the problem is serious and the harmful consequences, the third party agency will even initiate the recall process, and at the same time, the parts supplier should be held accountable.
Can the increase in sales be an excuse for increasing the number of complaints? Song Jian expressed his opinion on this: the increase in the number of complaints is first of all the product quality problems or functional hidden dangers, and secondly reflects the lack of product quality and consumer responsibility. Today, as the growth rate of automobile sales continues to slow down, after-sales service, as the lifeline of maintaining customer loyalty and brand reputation, is bound to become the key to the sustainable development of automobile companies and the entire automobile industry. It should cause enough attention and real burden from automobile manufacturers. Take responsibility.
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