Three steps of mold enterprise transformation and upgrading

China is a big manufacturing country, and the mold industry is an important part. The industry started late, the overall development is rapid, and the scale is also growing. Luo Baihui, a mold specialist, pointed out that from the perspective of the world market, China's mold industry as a whole is still in the middle and low end of the global industrial chain division of labor. China can only change this state as soon as possible in order to occupy a place in the world market.

1. Turn to the high-end market:

China's mold industry has been growing rapidly with price advantage. As China's economy continues to grow, the foundry industry will maintain high growth and drive the development of the foundry mold manufacturing industry. The mold market is extremely active. The annual huge import and export volume has been hailed as a global manufacturing powerhouse, but due to factors such as technical talents, all are relatively concentrated in the middle and low-end areas. Therefore, for the domestic high-end mold manufacturers, the economic lure is undoubtedly enormous.

At present, China's mold industry is still large but not strong. The low-end and mid-range products cannot meet the market demand, while the high-end products have insufficient technology. The domestic mold industry gradually shifted its focus from the original low-end market to the high-end mold market. Although high-end molds will still be imported in a short period of time, the market share of domestic molds continues to increase.

2. Large-scale development trend:

Under the policy of reform and opening up, private enterprises of small and medium-sized foundry molds have grown up vigorously in China. However, these small and medium-sized enterprises have a low level of manufacturing capability. Most of the products produced are small and medium-sized and cannot compete with foreign brands. With the ever-increasing precision of molds in the modern market, these small and medium-sized products cannot meet market demands.

Relevant data show that from January to March 2013, China's total import and export of molds was 1.538 billion US dollars, an increase of 12.59% year-on-year, of which exports totaled 938 million US dollars, a year-on-year increase of 17.25%. Although the number is in an increasing trend, it is actually China's exports of mold mainly in small and medium-sized products, the right to speak in the world market is not large. These problems restrict the sustainable development of the industry and have become a stumbling block in the development of the mold industry.

In the past two years, the mold industry has recognized the existing problems and is actively seeking for good solutions. Among them, the trend toward large-scale production is an important means to solve the problem of insufficient competitiveness and high homogeneity of domestic products. Large-scale molds are due to high production. Determined by efficiency requirements. Technologies developed to increase production efficiency are waiting for more and more widespread applications. Another reason is that parts have also grown in size. This has led directly to the need for larger molds.

3. Change the development mode:

The mold industry needs to cultivate internal strength and take the intensive development path. The first thing we need to do is to change our concepts, establish long-term development concepts and formulate viable goals and plans. At the same time, companies need to step out of price competition and move to practicing internal strength, focusing on product structure optimization, product quality improvement, core technology mastery and innovation, and the expansion of corporate brand influence.

Of course, this series of changes requires companies to make more capital investment. Luo Baihui believes that mold companies also need to make scientific predictions on future input-output ratios according to their own circumstances, so that they can choose to invest and make gradual transitions. In order to improve efficiency, intensive management is the ultimate goal, and in order to take the intensive development path, it is necessary to work hard to achieve the “low input, high output” business goals. This requires the mold companies to start reforms in various aspects.

Enterprises need to continuously improve the level of corporate management, improve the overall effectiveness of management, and rationally optimize the structure of the department to avoid the waste of human resources and time, while optimizing the internal competition mechanism and improving the professional quality of employees.

With a view to promote the brand building of the industry. On the basis of cultivating the brand of a single company, a number of functional departments participated in the unified coordination, and a regional brand-name cultivation project was implemented to support the registration and use of industrial collective trademarks. The use of brand agglomeration to drive the effect of corporate agglomeration to drive the overall development of the industry.

Guide enterprises and promote industry management and construction. The organization promotes comprehensive management training in the industry, in particular, strengthens training and visits in leading enterprises, and actively understands the status quo of enterprises and industries. Each year, 12 advanced model enterprises are introduced to demonstrate and lead the benchmark companies. Guide SMEs through "5S" management. Establish a quality and technical expert consultation group to guide enterprises in establishing quality solutions, guide enterprises through the international market access certification, and break market access thresholds.

Contact and cooperation to promote service platform construction. Through liaison with related scientific research institutes and institutions, it actively promotes cooperation between enterprises and related scientific research institutes and institutions to form a public technical service inspection platform that integrates production, learning, research and inspection; and establishes a standardized information platform to enable related technologies. Organizations and enterprise standardization experts set up a standardized information research group; Encourage enterprises to participate in various types of fairs, trade fairs, establish exhibition brands, establish corporate marketing platforms, share affiliate marketing resources, promote the building of strong talent zones, and integrate talents and technological advantages of various companies. , The use of leading companies and mold testing center resources, the formation of the mold industry technology development center to help companies achieve transformation and upgrading.

In general, although China's mold industry has made great progress in recent years, there are still many problems. For example, the irrational structure of the mold industry still exists. In order to highlight the comparative advantage in the international mold market, our country's mold must go on the road of large-scale, digital intelligence and ecological energy-saving. The high-end production mold has become the necessary road for the industry to seek new development.