On September 30, the production base of Hafei Automobile Shenzhen was officially started. The long-sought news finally settled. Although macro-control is still in progress, Shenzhen, which has been trying hard to make the industry moderately heavy, and Hafei, who has always expressed that they want to “go abroad,†have come together. Behind the low-key, the official launch of Hafei Automobile's Shenzhen production base, Shenzhen and Hafei are obviously deliberately low-key, and people familiar with the matter said that the opening ceremony was very brief, before and after less than half an hour. It is understood that the Hafei Motors Shenzhen production base located in Bao’an District covers an area of ​​604,000 square meters and is divided into three phases. The first phase of construction started on September 30 is expected to be completed within 135 days. Hafei Motors Shenzhen production base is the first existing car production project in Shenzhen and the first production base of Hafei Motor in South China. Since this year, Shenzhen has expressed its strong intention to develop the automobile production industry. At that time, Bao'an District and Longgang District Government had heard news of Hafei and BYD establishing a production base in Shenzhen. Later, Dongfeng and Renault announced that they would establish a joint venture in Shenzhen to set up an annual output of 300,000 medium and high-end sedan projects. However, with the strong competition in Guangzhou, the balance of the location of the Dongfeng Renault sedan project began to tilt. Guangzhou not only has a relatively mature automotive industry supporting system, but at the same time, Dongfeng Motor Co., Ltd. in Guangzhou is a Sino-Japanese joint venture of the Renault-Nissan Alliance. The accumulation of both companies in the same city will be conducive to the realization of synergies. The news today is that the Dongfeng Renault sedan project has become a battle between Guangzhou and Hubei. Shenzhen has basically been eliminated. At the same time, the BYD Shenzhen production base project has not yet made progress. According to the latest news, the Shenzhen Longgang District government plans to give BYD a battery production line that is currently operating on BYD's 1 square kilometer auto production base. After a series of frustrations, the Shenzhen Municipal Government has become extremely cautious when talking about the development of a complete vehicle project. The relevant departments in Shenzhen have long been oblivious to the development of a complete vehicle project. However, according to informed sources, Shenzhen's low-key not only lies in the above reasons, but also lies in the macro-control background. “Under the present circumstances, local governments are contending for auto projects to bear certain pressures. What's more, the goal of Shenzhen is not to mention. More than Hafei this project." The expectation of manufacturing is Shenzhen's first long-awaited car project. Shenzhen, which has long been led by the development of high-tech industries, has begun to show signs of weakness in its development potential. In the wake of Li Hongzhong's appointment as mayor of Shenzhen City, he proposed a strategy for moderately heavy industry in Shenzhen. At the beginning of this year, Shenzhen established the Leading Group for Planning and Construction of the Automotive Industry. The Shenzhen Municipal Deputy Mayor of Industry is responsible for organizing, coordinating and implementing the planning and construction of the automobile industry. The settlement of the Hafei Automobile Production Base allowed Shenzhen to regain its support for the development of the auto industry after losing its Aeolus project. In the recent past, Hafei Motor Co., Ltd. has been very proud. At the end of April, Hafei merged with Dongan Group, which is a subsidiary of AVIC II Group. Hafei thus obtained the engine of Dongan. Subsequently, another news came out that AVIC II is preparing to merge its two Hafei and Changhe automotive companies. The industry speculated that China Aviation 2nd Group will use Hafei to integrate Changhe. Hafei, which has only produced hatchbacks, has long said that “with the sedan, the Hafei model line is truly complete.†Pushing the sedan has important strategic significance for the Hafei Group. Moreover, “going out is a matter of timeâ€. . It is said that Hafei's Shenzhen production base will mainly produce Hafei's mid-to-high-end sedan, including Hafei's first sedan sedan. In this way, the Shenzhen production base can be said to be a double-edged sword for Hafei. It has not only completed the strategy of “going out†but also completed the strategy of pushing the sedan. With the Shenzhen production base, Hafei has not only been able to penetrate the hinterland of the huge market in the PRD, but more importantly, the industry’s rumors that Hafei will set up factories in Southeast Asia will further suit Shenzhen’s ideas for the development of the auto industry. Within the Pearl River Delta, Guangzhou has become the center of automotive industry in South China. If Shenzhen develops its automobile industry to face the domestic market, it will certainly face fierce competition with Guangzhou. Therefore, Shenzhen proposed the idea of ​​developing an export-oriented automobile industry while proposing the development of the automobile industry. The Shenzhen side emphasized that Shenzhen can take advantage of its geographical location, relatively abundant logistics and financial resources, and develop an export-oriented auto industry. If Hafei wants to develop in the Southeast Asian market, Shenzhen is just a very good springboard. (Author: Ninh Binh)
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