Shanghai GM Launches High-grade Executive Car - Buick Rongyu


Sina Automotive News On December 17, 2004, in the Grand Ballroom of the Beijing Hotel, Shanghai General Motors launched a grand high-end administrative sedan, Buick Rongyu. With its majestic natural momentum and its top technology in international motor sports, it brings a new look to the domestic high-level commercial and commercial car market, and reflects the extraordinary style of the leaders of the new era of politics and business leaders. The glory of its debut has also added to the ups and downs of the 2004 auto market. Buick Glory is Shanghai General Motors based on GM's global cutting-edge technology and excellent product platform, for the national conditions of China and the core needs of high-end users, the introduction of the Australian Prime Minister Carriage - GM Holden (Holden) Company Statesman / Caprice car platform production High-grade executive-class sedan. "Rong Yu" comes from French ROYAUM. Its meaning is the command of the qi and nobles. The car from the solemn and noble appearance to the elegant and luxurious interior equipment, from the power of superior performance to the protection of the protection of Mount Rushan, all without exception, through modern technology and human design concepts, and focus on comfort and enjoyment With passion to control feelings, to meet the ambitions and traits of outstanding leaders in the Chinese business community in the pursuit of broad-mindedness, vision, strength and wisdom. For a long time, China’s economy has continued to grow and the demand for high-end car markets has also become stronger. Although new cars have emerged in recent years, there is a shortage of public and commercial executive-grade luxury cars that are priced at less than 500,000. A single brand holds the position and competition is insufficient. It is difficult to meet the diversification and individualization needs of high-end users and the higher the products and services. Claim. In the face of opportunities and challenges, Shanghai General Motors will launch the Buick Rongyu high-end executive-grade sedan on time to fully expand the choice space for high-end consumers in China and provide them with brand-new, quality, comfort, luxury and even new service experience. Buick Wing Royal points 3.6L displacement and 2.8L displacement in two paragraphs, will be in March 2005 in Beijing, Guangzhou, Shanghai, Shenzhen and other major markets listed in more than 20 first, and one after another in the country. General Manager Chen Hong of Shanghai General Motors pointed out at the press conference that as the Buick brand's supreme class products, Buick Rong Yu’s “Spiritual” and “Extremely Strong” poles are strong, and they are not only incisive but also bold and unrestrained. In all aspects, the Buick brand has displayed the mystery of Buick's “Atmosphere, Passion, and Enthusiasm,” and has further refined the brand's content to a new level. It deserved to be the first of a series of Buick product lines. Buick Rongyu brings together Buick Regal, Buick Excelle and other models, making the Buick brand completely cover the high-end, mid-range, mid-range car sector, showing Shanghai General Motors to develop new market segments of keen insight and ability to further strengthen and strengthen the Buick brand Differentiated competitive advantage.