Can Shanghai 's successful model for passenger car development be replicated in the commercial vehicle sector?
In the past ten years, SAIC Motor has successfully obtained the leading position in the passenger vehicle market in China through joint ventures with Germany Volkswagen and the United States and the introduction of technology. We analyze SAIC's successful experience in four ways: joint ventures to introduce technology, first to occupy the market; domestic components and parts to form a supply chain competitive advantage; multi-partner competition game to enhance cooperation status; independent development to enhance the right to speak. We believe that the successful model for the development of Shanghai automobile passenger vehicles can be copied into the commercial vehicle sector. The path is: looking for a world-class commercial vehicle partner, using its strong component strength to carry out localization work to reduce costs, and finally a dual-brand strategy, independent and joint venture brands to develop together.
Can Fiat bear such a heavy responsibility and role?
Fiat is a world-famous automotive company with outstanding brands and positions in both passenger and commercial vehicles. It is the best-selling enterprise in the current sluggish auto industry. Using this world financial crisis, the company is expanding its own market and field. In the field of commercial vehicles , its Iveco Group is a well-known commercial vehicle expert in Europe. Its main products cover heavy trucks, medium-cards, light trucks, and light passengers. Therefore, Fiat ’s product strength and technical strength can bear such important roles and roles. . By strengthening cooperation with Fiat, SAIC can obtain a series of mature technical support and can quickly develop new products that meet market demands.
How to coordinate the implementation of strategic objectives from the aspect of resource integration?
Shanghai Motor's commercial vehicle company, there are many companies and key components: the heavy truck Hongyan SAIC-based, customer-oriented to light Nanjing Iveco, mainly to South Yuejin light trucks, to medium and large passenger Sunwin mainly to large and medium and heavy trucks mainly Huizhong light passenger automobile; key components mainly Shangchaigufen and SAIC Fiat Powertrain. Therefore, these resources need to be integrated into a joint venture company and then jointly deal with market development through a product portfolio. We believe that SAIC may establish a joint venture with Fiat to jointly manage these commercial vehicle companies. Fiat focuses on products and technologies. SAIC focuses on management and markets, so that it is possible to turn SAIC's commercial vehicle shortcomings into an important market competition. By.
Why develop a commercial vehicle business?
The commercial vehicle market has received great attention from domestic and foreign giants in recent years. We can conclude from four aspects the necessity of developing commercial vehicles: First, China’s commercial vehicle market is the world’s most potential in the context of technological upgrading. In the market, both medium- and heavy-duty trucks and large and medium-sized passengers are the product direction of the future, coupled with technological upgrading of emissions and comfort, the Chinese market is the preferred market for many world-class giants; secondly, we have a comparative advantage in the commercial vehicle sector. The advanced level of heavy industry and the cheaper labor force are our market competition weapons. China's commercial vehicle sector has the potential to become a global factory. Third, the pattern of market competition has created a crisis in which commercial vehicles fail to advance. Cooperation from heavy truck and Mann, JAC and cooperation of Caterpillar, cooperation and Guangzhou Automobile Hino, cooperation JMC and Ford, Dongfeng and Nissan partnership cooperation, Fukuda and Mercedes, etc., the world's leading commercial vehicle companies have put China's medium- and heavy-duty card market is the main battlefield. Therefore, under such a competitive pattern, commercial vehicle companies will retreat if they do not advance. Fourth, it is relatively easy to shift from passenger car companies to commercial vehicle companies. In particular, technological development and management capabilities have the advantage that passenger car companies are turning to the commercial vehicle sector.
SAIC and Fiat join hands to integrate resources and help the company break through the shortcomings of commercial vehicles
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