On the first day after the National Day, the old and new management of Nanhua Iveco (Nanweike) formally alternated.
Two weeks ago, Nanwei Ke issued an internal appointment to announce the appointment of new personnel. In addition to the foreign general manager Zhou Liang and two vice presidents, another executive deputy general manager and two vice presidents were dispatched by SAIC. South Weiyuan’s standing deputy general manager Deng Xiaohai returned to Nanjing Automobile Group, and Chen Hongliang, vice president of sales, had Other arrangements.
Among them, SAIC's new deputy executive Gui Longming, a young executive of SAIC Commercial Vehicles, has worked for Huizhong for 17 years. Fu Liguo, the newly deputy general manager and general manager of sales company of Nan Weike, once worked for SAIC Sales, Shenwo and Huizhong. SAIC also dispatched former Shanghai Volkswagen production director Ni Feng as the director of manufacturing, procurement and personnel. This increased the number of South Vicco's management committees from the previous five to six. According to informed sources, this is the result of consultations between SAIC and Iveco. The main purpose is to strengthen management and further improve Nan Weike's organizational structure through adjustments.
Navico is the best asset of all assets of NAC. At the same time, it can also fill the weaknesses of SAIC's commercial vehicles. As a result, SAIC took over when it took over. After fully cooperating with Nanjing Automobile, SAIC dispatched the general manager of Nanqi, the general manager of MG, the general manager of Fiat, and the general manager of Donghua, respectively, but had not appointed a new general manager of Nan Weike.
"Saoqi does not want to affect the stability of South Veeco." Informed sources said that even after dispatching high-level Chinese officials, SAIC maintained South Veeco's stability.
At the mid-level meeting held on October 6th, Gui Longming made it clear that the senior managers of South Weike will remain stable, only a small portion of the first-level managers will change, and the second and third-level managers will not change. I hope they can work with peace of mind.
The stability of Nanweike has played a pivotal role in SAIC. Xiao Guopu, vice president of SAIC Motor and general manager of the commercial vehicle division, repeatedly stressed the strategic significance of the commercial vehicle business to SAIC. The reporter learned that SAIC has high hopes for South Veeco. In the organizational structure of SAIC, Nanweike is a subsidiary of the SAIC Commercial Vehicle Division. Informed sources disclosed: SAIC's conservative goal for Nanwei Ke, a three-tier unit, is to achieve sales of RMB 10 billion within two to three years. At present, Jiangnan’s biggest competitor, Jiangling’s sales, is more than 7 billion yuan.
Before SAIC officially appointed senior executives, Nan Weike was already waiting. "We also hope that SAIC will send senior executives as soon as possible so that South Vicco has a clear direction for development," said Nan Weike insiders.
The reporter learned that SAIC has clearly defined the two Iveco. In the future, Nanweike will mainly produce and sell light passenger vehicles and light and medium trucks, while Chongqing Hongyan will mainly produce heavy trucks.
On September 25, the first heavyweight product was listed in Shanghai after SAIC and NAC fully cooperated. Zhou Liang, general manager of Nanjing Iveco, stated that Yuejin Oka will meet the performance of European truck standards and adapt to the Chinese market to enter the Chinese market. This move also marks that Shanghai Automotive, which focuses on passenger vehicles, is accelerating the pace of its commercial vehicles.
Gui Longming also revealed that the Nanweike light truck is not only a supplement to SAIC's commercial vehicle business, but also an important support for SAIC's overseas strategy. “Low-end light trucks have a low contribution rate. What we must focus on is the mid-end light truck market that can guarantee sales volume and ensure profits. While the profits of foreign markets are even higher, the work to enter the domestic and overseas light truck market will start simultaneously.†Gui Long Ming said.
With the involvement of SAIC, Iveco's two joint venture partners in the domestic market are now combined. Faced with the same partner, Iveco's attitude has also undergone subtle changes. Iveco has been slow to introduce products for many years in cooperation with Nanjing Automotive. "Shangqi is not only strong, but also has a successful experience in cooperation with partners," informed sources, from which the former two vice presidents increased to three vice presidents, is a reflection of SAIC's increased voice in joint venture companies. SAIC’s foreign resources are still in the process of being launched. When Yuejin is listed on the European Union, Zhou Liang, Iveco’s foreign general manager, made it clear: In the future, the strong international sales network of parent company IVECO will support the export of South Weike. In addition to the CKD and SKD factories already established overseas, Oka will become one of the main forces for entering the global market in the future.
View related topics: SAIC commercial vehicle expansion
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