Lexus CT200h Instant

In response to the status quo of the low-age population buying in the domestic luxury car market, major luxury car brands have also begun to expand the range of entry models and introduced more and more "ground gas" models. In a recent interview with China Netcom, Mr. Qian Guohao, Deputy General Manager of Lexus China, said: "The Lexus entry-level model not only allows more consumers to understand us, but also plays an important role in the promotion of hybrid power. We will also launch a new car at the Guangzhou Auto Show held this month."

Looking at Lexus’ main competitors in the China luxury car market, the product sequence of rich entry-level models has become the main theme. Mercedes-Benz will import the A-class sedan CLA and compact SUV-GLA from next year, and BMW A new product series-2 will be released during the Guangzhou Auto Show to capture market share. Confronted with the continuous recruitment of major competitors, Qian Guohao, deputy general manager of the network, said: Lexus plans to launch CT200h sedan and cross-border models in the next 2-3 years.

Although the luxury car brand entry-level products are not as profitable as those of the hundreds of thousands or even millions of models, but as the range of domestic consumers continue to expand, the situation of one or two companies monopolizing the market has ceased. As a result, taking advantage of the price advantage of entry-level models to seize market share has become a major priority for major auto companies.

Lexus plans to sell 50% of the total sales of hybrid vehicles during 2015. If it is obviously unrealistic to rely on medium and large cars and SUVs to accomplish this goal, it is imperative that more models be introduced. Qian Guohao, deputy general manager of China Network News, said: "The age of buyers in the global luxury car market is declining, but buyers in the Chinese market are even younger. Lexus wants to be in the small-displacement and stylish entry level in the coming years. Cars will increase the intensity of the introduction."

Lexus has moved towards the art direction in the design of the luxury car market. Lexus is considering expanding its consumer groups through the introduction of younger products. In fact, Lexus presents young personalities in a new generation of products and marketing activities. From the CT200h to the more fashionable spindle-shaped front face, to its global brand activity, Amazingin Motion, Lexus hopes to give Chinese consumers a sense of excitement and surpass expectations. Qian Guohao, deputy general manager introduced: The core of these changes is the emphasis on design. The Lexus brand is moving in the direction of design and art.

Lexus's products have a clear local attitude. Lexus has made significant changes in product design and Guangxuan in recent years. It is inextricably linked to the sharp increase in the power of words spoken by the Chinese leadership. As large as the new ES and new IS models, the wheelbase is significantly longer. , Small to the choice of the body color and the material of the seat, all of them have actual research investigations of Lexus China. In the words of deputy general manager Qian Guohao: “There is no timetable for Lexus’s domestic production, but we have a clear local attitude that closely integrates products with Chinese consumer satisfaction.

The CT200h is Lexus' first full-scale A-Class luxury sedan vehicle equipped with a hybrid system. It is also the representative model of Lexus' hybrid year. Previously, Mercedes-Benz based on the MFA precursor modular platform to create a CLA (shambox), and will be made in the next year, and the platform derived from the Mercedes-Benz CLA45 AMG (performance version) and Mercedes-Benz GLA (SUV) is expected to be introduced in the next two years . In this regard, Lexus will also be based on CT 200h platform, derived three models, including CT 200h sedan version, CT 200h performance version and SUV models -CX 200h.

Lexus CT 200h performance version of the appearance of bright spot analysis From the outside, the Lexus CT 200h performance version and the biggest difference between cash from the front face part, the new car front face was replaced by the Lexus family spindle type front face, with black honeycomb decoration, front fog The exterior of the light is changed to a C shape, and the rear bumper is also slightly adjusted.