Under the low-carbon economy boom, with the spring of the policy, capital has poured into the LED industry, and the industry's production capacity has expanded rapidly. However, cost pressure and other issues have plagued the development of the LED industry. The Guangzhou International Lighting Exhibition held recently has the opportunity and challenge of the LED lighting industry in Asia. As the theme, more than 50 top LED industry experts and more than 2,000 industry players discuss the competitiveness of the LED industry.
George Craford, former CTO of Philips Lighting and winner of the American Technology Medal, pointed out in the forum that in the past, due to the quality of the light source, the color is not balanced, and the national LED standards are inconsistent, this has brought many restrictions to the whole industry. As a former lighting kingdom in Taiwan, the Taiwan lighting industry has regained its vitality as the solid-state light source based on LED has entered the lighting industry in recent years. At present, Taiwan has established a fairly complete LED industry chain in the upstream die packaging and midstream LED backlight modules, and the industry in the downstream lighting products has also begun to grow dramatically. Zhang Kongcheng, chairman of the Taiwan Lighting and Lighting Industry Association, proposed innovative LED technology to promote market development, promote LED lighting standards to create value, expand domestic demand market through cross-strait exchanges and cooperation, and assist Taiwan's LED industry to accelerate business opportunities to regain Taiwan's lighting. The reputation of the kingdom.
From the Guangzhou Tower to the Shanghai World Expo Park to the Beijing Olympic venues, Philips LED lamps have entered the major public sectors in China. Now, we want to focus our products on home lighting. Lai Wen'an, vice president of Philips and head of Greater China of the Group's marketing department, said in an interview with Southern Reporter that China's home lighting market reached 23 billion in 2010 and is expected to reach 50 billion in 2015. In China, Philips' home lighting sales account for one-third of the overall lighting business.
According to the introduction, so far, Philips has built more than 230 home lighting stores and more than 1,000 shop-in-shops in China. In 2015, it plans to expand the sales network of home lighting to 1,000 brand stores and 3,000 store-in-shops. In addition, the B2B model of hospitals, stores and developers will also be an important marketing channel for Philips home lighting. At present, the sales of LED products in home lighting have exceeded the total sales of our LED products by 15. Lai Wen'an believes that this data at least shows that Philips' strategy of attacking China's LED home lighting market is correct.
In Shanghai, Philips held a global series of themed events, which was the first global LED home lighting solution. The reporter saw at the press conference that Philips home lighting products covered Ledino, Livingcolors, LED candles, LED searchlights, etc., and its rich color and design sense created a personalized atmosphere for home design. Lai Wen'an told reporters that Philips' brand has 97 brand recognition and 78 brand goodwill in China. And has established a very complete sales network, in addition to more than 23,000 stores in third- and fourth-tier cities, from three years ago, Philips began to establish the first home lighting brand stores.
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