A few days ago, 60 Valin heavy-duty trucks made their way to Peru. This is the first batch of 120 heavy trucks exported from Valin to Peru, and it is also another large export order for Valin’s export of Indonesia’s 150 mine dump trucks in 2011.
In the past two years, the export situation of heavy trucks has not been very satisfactory. Although there were many gains in 2011, there is still potential to be tapped in overseas markets. Since the financial crisis, considering the risk control and other aspects, the export pace of Hualing Heavy Trucks has become more stable. Although the global economic situation has improved, the turmoil in the key areas of China's heavy-duty truck exports in North Africa, the Middle East, and other regions in 2011 had a significant impact on the domestic commercial vehicle market, which also led to a slight tension in the export situation.
Stable walk, keep growth
In 2010, Valin sold more than 30,000 vehicles, an increase of 67% year-on-year, and realized sales revenue of 12 billion yuan. In 2011, Valin's sales target was to achieve a total vehicle sales of 40,000 units and strive to reach 50,000 units, of which, the export volume reached 2,000 units and strive to achieve a 20% growth.
According to reports, Valin's export products mainly include tractors, dump trucks and concrete mixer trucks. For different models, the marketing methods adopted by Valin also vary. Specifically, for logistics vehicles (mainly tractors), Hualing relied heavily on the channels of local distributors. A relatively large order was followed by a dedicated project team; for engineering vehicles, “direct sales + distribution†was adopted. mode. No matter how the external environment changes, Hualing Heavy Trucks will steadily move forward according to its original overseas strategy. Valin's expansion into overseas markets is based on the concept of a globalized market. It is systematic in terms of product launch and market development. Valin has a clear overseas market expansion plan, and both the product reserves and the market layout will maintain a steady and sustained development trend.
Strong service, control and control
Since 2011, under the influence of multiple unfavorable factors, Hualing Heavy-Duty Trucks has continued to expand and strengthen its overseas market network, to stabilize its existing cooperation relationships, and to vigorously strengthen overseas service and parts supply. In order to ensure the completion of the 2011 export task, the overseas sales personnel of Hualing Hai actively implemented the go-out strategy. The marketing backbones of various regions have intensified their efforts in market development and used various marketing policies to promote sales. The 120 heavy trucks exported to Peru this time, the product line covers logistics, engineering and civil engineering. To deliver this batch of vehicles as soon as possible, Hualing will step up production and ensure quality. At the same time, Peruvian local dealers also have sufficient spare parts inventory to ensure the supply of spare parts for the batch of vehicles after delivery.
It is understood that Valin currently has about 500 vehicles in Peru, and new customers are also growing. In order to better provide products and services, local HuaLing Peru dealers have invested in the construction of two 4S stores.
In the past two years, Valin has invested heavily in network construction and has strengthened and supported the development of multiple overseas markets. However, Valin has a difference in the construction of sales networks and service networks, with particular emphasis on the establishment of service networks. Control. The role of the service network is more important and critical than sales. Through communication and exchange, as well as enhanced support, Hualing Heavy Trucks' overseas service level has been rapidly improved.
Tree brand, long-term
The continuous improvement of products and the gradual improvement of international influence, together with the increasingly perfect sales and service network, have made significant progress in the internationalization strategy implemented by Hualing. It is reported that Hualing products have been exported to more than 60 countries and regions such as Eastern Europe, Africa, the Middle East, Southeast Asia, and South America.
With the development of overseas markets, Valin insisted on the practice of building overseas brands. In many regions, the high visibility and high reputation of Hualing Heavy Trucks have benefited the follow-up market development. The brand effect is slowly emerging. . This brand advantage will, to a large extent, push Hualing to enter more overseas markets. However, the brand image still has room for improvement. This is also the top priority for Valin to work in overseas markets.
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Jilin Chunyi Industrial Co., Ltd , https://www.jlxytruckpart.com