FAW liberation from joint venture to autonomous development strategy


From the first " liberated " truck driving off the assembly line, to the J6 truck to break the strong monopoly; from the first generation of FAW people manually knocked out "Dongfeng" cars, to a new generation of FAW people dared to call the giants, FAW witnessed the Chinese auto industry self-reliance The growth process. Today, FAW people who have gone through three startups are on the journey to the “fourth venture”. Autonomy is still the main theme of this venture.


Liberation Li Wei


A " Liberated " Worker's Autonomy
On November 9th, the direction of the stamping workshop of FAW Jiefang Company was being debugged with several colleagues. See the reporter and say hello to him. He was honest and honest with his smile, and his hands were very powerful. If he had not heard the introduction before, it was hard to imagine that the 56-year-old workshop worker had so many wonderful stories.

Far from the direction of FAW Jiefang Truck Factory workers, for decades, relying on their own dedication and hard work, they have found out more than 30 sets of large stamping equipment and more than 2,000 sets of molds. "Three-touch" technology essentials, also created a "drawing mold adjustment method" and many other new methods.


Liberation J6


"I have to say what success experience, I think he is still infected with the older generation's 'liberation' spirit." Direction is far. It was very difficult to liberate the new model of the J6 truck in the early stage. He took the young man one process and one process to analyze, one argument and one parameter argument, and the drawings were changed over and over again. After working overtime until dawn, I will stay beside the belt for a while, and then do it again. In the end, they took this "hard bone" off.


Liberation Sailong


As the sixth-generation liberation truck, the J6 is a product independently developed by FAW Group after 5 years of efforts and is in line with the development of world trucks. It has more than 300 innovative technologies and received 193 national patents. In January of this year, J6 When the project received the first prize of the National Science and Technology Progress Award, the workshop that was far away was boiling. “That excitedly made a mention.”

In the eyes of many young workers, the “liberation” complexes that are far out of the body make them feel admiration and are often encouraged. They have a deeper understanding of the hardships of that period.


Liberation of Tigers


"Pentium change of mark" highlights FAW's own determination to "Pentium how to change the mark?" This year, many buyers of FAW Pentium found that the original thumb sign disappeared, and replaced by FAW's "eagle" standard. Xu Jianyi said that although everyone said that it was like an eagle, it was actually a FAW sign consisting of two words: "1 steam." Replacing bids is the result of FAW's own brand strategy.


FAW Pentium


Reviewing FAW's 50 years of development history, it has experienced three pioneering ventures: pioneering China’s first car “ liberation ”, resolutely opening “liberation” transformation and transformation, and breaking through foreign blockades to develop car business. The three ventures left a trail of self-improvement and hard work in the history of the Chinese automobile industry. On December 22nd, 2010, Xu Jianyi led the FAW employees to perform the “fourth venture” swearing in the ceremony for the production of the first automaker’s own brand one million vehicles. The core of this venture is still autonomy.

In FAW, many employees are familiar with these two sentences: FAW was born in autonomy, grew up in autonomous, autonomous genes and born; FAW construction, first of all is not the plant and the chimney, but the responsibility of the eldest son of the car, this Responsibility requires FAW to be stronger and more autonomous. The reporter recently came to FAW Technology Center and experienced the FAW "brain" mechanism. For more than 50 years, the earliest scientific research and product development organization in the Chinese automotive industry has accumulated a solid scientific research force and a first-class automotive talent team. From the Aowei engine to the 60th anniversary of the National Review Vehicle's V12 engine , a series of independent innovations has taken the production line from here.

"What is even more prideful is that we have now formed a system of independent innovation, relying on this system, we can continuously launch our own products," said Li Jun, director of the FAW Technology Center.

From "open cooperation, independent development" to "independent development, open cooperation"
"Open cooperation, independent development" is a strategy developed by FAW in previous years, but it has now become "independent development, open cooperation." Although it is just a reversal of order, it shows the change of FAW's strategic center.

The reporter interviewed Xu Jian on November 9 and asked about the changes brought about by the joint venture over the years. He said that the most important thing is talent and ideas. He introduced that over the years, with the experience of many batches of workers, they have stepped out of joint ventures and have come to independent brand companies. FAW’s autonomous business is expanding.

In previous years, when FAW was working with the world-famous AVL engine consulting and design company to develop products, the company required its employees to keep a close eye on the other party's work flow and learn the foreign advanced experience little by little through the “squeezing toothpaste” type of questions. In this way, FAW people have gradually accumulated a lot of practical experience, "apprentice" slowly has the ability to independently design and develop.

Through its joint venture with Volkswagen and Toyota, FAW not only enriched its product line, expanded its sales in the market, but also learned its advanced management experience. According to statistics, in recent years, through overseas training, job training, and assignment training, FAW has trained and delivered 252 talents of various types for its own system; through sharing platforms, common assemblies, etc., it has brought important products for autonomous passenger car products. Technical support.

As the foundation of autonomy gradually becomes thicker, the competitiveness of FAW's independent brands has been significantly enhanced, and independent products have begun to play the main role in fighting the market. In 2008, under the background of a sluggish domestic auto market, FAW's own brands bucked the trend and sold 588,000 vehicles, which became a major bright spot for FAW's operation in 2010. In 2010, FAW's own brand sales reached 1.03 million, higher than the industry's growth rate. 5.4 percentage points.

According to FAW Group's "Twelfth Five-year Plan", China FAW will invest RMB 19 billion in R&D on the basis of investing 12.91 billion yuan in the "Eleventh Five-Year Plan" period. FAW will liberate key technologies such as engines, transmissions, chassis and automotive electronics. The field gets more comprehensive independent R&D support. Among them, the Liberation System will develop 25 new vehicle products, 17 types of engines, 18 kinds of gearboxes , and 11 types of axles, thereby elevating the overall technological advantage. According to the reporter’s understanding, by 2015, China’s FAW vehicle sales will exceed 4 million vehicles, of which autonomy will exceed 50%. In its own brand cars, the emancipation of brand trucks will achieve production and sales of 420,000 vehicles by 2015, including 320,000 heavy-duty trucks, with a market share of 25%; timely introduction of light trucks, will be the first brand of commercial vehicles. Xu Jianyi is full of confidence in this goal. He said: "Autonomy has become the core business of FAW, and it has become a FAW business that must be able to survive, fight, and go all out."

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